As part of this year’s conference, you will have the exclusive opportunity to go behind the scenes at AT&T Stadium (home of the Dallas Cowboys) for a VIP learning experience sponsored by the Michigan Ross Executive Education.
We will be meeting in the hotel lobby right after the keynote on Wendesday afternoon and use shared Uber/Lift rides to go to the stadium.
This immersive tour starts at 5:30 pm on Wednesday, November 19th, 2025. It brings to life the principles explored in the preceding session just hours before: Leveraging Unique Local Assets in Programs to Accelerate Learner’s Experience.
This special experience minutes away from the hotel of the conference, demonstrates how community partnerships and regional assets can transform learning into something truly unforgettable, unique and valuable.
During the tour, you will:
- Discover how AT&T Stadium serves as a living classroom for leadership, operations, and brand strategy.
- Visit the Dallas Cowboys Locker Room, Cheerleaders Locker Room, Field Clubs, Post-Game Interview Room, Upper Concourse, Luxury Suite, Field Time, and Club Level.
- Learn how large-scale venues collaborate with educational and corporate partners to create innovative learning environments.
- See first-hand how leveraging a community’s signature assets can deliver impactful, place-based learning experiences.
- Network with your peers during a buffet dinner.
This immersive visit is designed to inspire new ways to use local institutions, industries, and cultural landmarks to create authentic, high-value programs for your learners and customers.
