Program Management Institute 2024:

Six 1.5-hour sessions – April 18, 25, May 2, 9, 15 and 23, 2024 (virtual)

Elevate Your Customer’s Experience

Customer expectations are changing rapidly and it is imperative to dedicate some time to assess your program management practices, policies, procedures and systems to provide program participants with experience that facilitates learning and brings them back for more.

Attend this  Institute to have candid conversations with your peers from different centers about new approaches to elevating experience of program participants. Learn best practices and evaluate your approaches in highly interactive small group sessions. This special professional development program is designed to provide you time, space, and peer feedback to effectively assess the difference your center can make for your program participants.

During six highly interactive  sessions you will immerse yourself in an open dialogue with peers from different institutes facing real challenges and making new approaches work for their centers. We do not have all the answers individually but together can create our industry’s thriving future. We are bringing together program delivery professionals from executive education and continuing education units to share their knowledge about program management and their customer experience best practices. You will pick up some new ideas and approaches and learn how to do things a little differently.

Learning Objectives and Benefits of Attending

  • Self-guided learning from one another about best practices for engaging customers
  • Share your tips and tricks for working with instructors, facilities, and customers through the program cycle
  • Increase your ability to work more efficiently
  • Hear what software tools others are using (and not using!)
  • Network with other customer experience and program delivery professionals
  • Curated Resource Library – Gather all the resources you learn about in one place to reference after the Institute


Program Management Institute

◊ Thursday, April 18th, 2024 (4 – 5:30 pm EDT)

1. Participant Communications & Engagement
  • Before, During, and After Program
  • Opening and Closing Programs
  • Technology
  • Promoting Programs
  • Certificates of Completion/Badging

Thursday, April 25th, 2024 (4 – 5:30 pm EDT)

2. Managing Instructors, Materials


  • Presentations
  • Classroom Needs
  • Schedule Expectations
  • Lodging and Meals

Program Materials

  • Paper vs Electronic
  • Books, Article Permissions, Handouts
  • Activities
  • Technology
  • Vendors

Thursday, May 2nd, 2024 (4 – 5:30 pm EDT)

3. Program & Instructor Evaluations
  • Questions to Ask
  • Technology
  • Timing

Thursday, May 9th, 2024 (4 – 5:30 pm EDT)

4. Staffing & Operational Excellence
  • Structure
  • Managing all the work
  • Custom vs open programming
  • Process improvement opportunities, way to be more efficient with the structures we have

Thursday, May 16th, 2024 (4 – 5:30 pm EDT)

5: Classroom Logistics
  • Table Set-Up
  • Flipcharts and Whiteboards
  • Projection
  • Recording Online Sessions
  • Resources
  • Hybrid Classrooms

Thursday, May 23rd, 2024 (4 – 5:30 pm EDT)

6. Policies & Procedures
  • No Shows
  • Transfers
  • Cancellations
  • Special Needs (food, accessibility, etc.)

* Session topics, their order and other program parameters are subject to change

Who Attends

This program is designed for people responsible for managing participant’s experience and delivery of non-degree educational programs. This usually includes executive education units in business schools, management or professional development units within continuing education schools, or stand-alone entities reporting directly to a dean or other high level administrator.

If this sounds like you, please join us for this institute to examine your current program management approach, explore a multitude of factors influencing your customer’s experience, and discover new ways to delight your program participants.


Founding Faculty:

Helen Brausen

Helen Brausen, Senior Director of Client Experience, Wisconsin School of Business Center for Professional & Executive Development

Cheryl Bates

Cheryl Bates, Director, Open Enrollment, Executive Education, The University of Texas at Austin

2024 Facilitators:

Carol Turchick

Carol Turchick, Director, Center for Corporate Engagement, Ohio Northern University

Allie McConnell

Allie McConnell, Senior Program Coordinator, Executive Education, Texas A&M University

Bobbi Spicer

Bobbi Spicer, Manager of Business Operations, Edwards Executive Education, University of Saskatchewan

Register by April 12th
Join Your Peers Today

Per Person Fee:



Basic Member


Executive Member


Register today and join the collaborative and innovative community of your peers.

To register, please fill out the form below. You will be invoiced in accordance to the membership status of your institution. Once your registration is received an invoice will be emailed to you. You will then have the choice of selecting payment by check or credit card. We accept Visa, MasterCard and AMEX. Your registration is complete when your payment is received.