Custom Program Design Institute:

Six weekly 1.5-hour sessions from September 12 to October 24, 2024

Create customer-focused learning solutions that provide real impact.

As demand and competition for custom programs are rapidly accelerating it is imperative to assess and elevate your center’s approach to creating and delivering unique learning experiences to corporate clients.

Each professional development center has its’ own way of working with clients to identify, design and deliver custom program experiences.  Based on decades of experience working with custom clients, the executive education professionals presenting in this program have identified the critical common elements needed to effectively meet the needs of your clients and participants. During six live 1.5-hour weekly sessions you will gain a firm understanding of the entire custom program process – from scoping through evaluation.  The common elements presented are those things that everyone needs to pay attention to, but will need to be adapted and adjusted to your center’s particular culture, capabilities and market.

This program is valuable whether you are new to the business or just want to benchmark your custom program approach and make sure you’re doing things in the best way possible. Regardless, you will pick up some new ideas and approaches and learn how to do things a little differently. Don’t miss out on this opportunity to learn from experienced facilitators as well as from the other participants. In true ProEd fashion, this will be a very engaging and interactive experience for all who attend.


As center program development directors, we aim to provide products and services that differentiate our centers from our competition – we are always looking for a competitive advantage. What makes your center stand out may be evident in the faculty and instructors you use, the niche markets you serve, your client list, or the distinctive programs you offer. A unique program design strategy, whether you have a dedicated design staff or not, helps you play to your competitive advantage and confidently come up with solutions that effectively address both client and market needs. But, how do you develop and refine your program design approaches? What if your current model is no longer resulting in increased custom training effectiveness and satisfaction? What is working (or not) for other centers?

ProEd’s Custom Program Design Institute can help you answer these questions and provide a clear and inspirational path forward.

This year the virtual Custom Program Design Institute is designed to provide time, space, and peer feedback to effectively articulate a program design and development approach for your organization. We know that everyone participating will both learn and contribute to the knowledge of everyone involved.  We invite you to join us in this unique professional development experience that advances the capabilities of everyone involved in meeting the needs and objectives of our clients.


The virtual Custom Program Design Institute combines best practices of integrated program delivery consisting of

  • asynchronous pre-recorded videos of wisdom on a particular topic from many experts from different centers,
  • live sessions to discuss key topics and learn from each other in off-the-record breakout sessions,
  • and manageable assignments to adopt new tools and methods into your center’s approach.

Before the first live session you will be asked to complete a pre-work assessment based on a unique template we provide. This assessment will serve as a starting point for learning journey in this program.


Resource Assessment: What does your center have to offer?

  1. Content focus areas or topics of distinction – what makes your center unique?
  2. Internal faculty capabilities, experience and availability
  3. External faculty resources capabilities, experience, and availability
  4. Internal politics/guidelines regarding faculty mix
  5. Space – classrooms (availability and variety), hospitality areas, hotels, break out rooms
  6. Experience delivering custom programs
  7. Client referrals or testimonials
  8. What is your capacity to undertake new projects?

This pre-work will help you answer these and other key questions about your center’s capability, capacity, resources, etc.

Live Sessions*:

#1: Defining the project and scope

September 12 (4-5:30 PM EST)

  • Business objectives, audience, and learning outcomes
  • Decision makers and executive sponsors
  • Integration with other projects
  • Budget and timetable
  • Proposal timeline and evaluation process
#2: Needs Analysis Fundamentals

September 19 (4-5:30 PM EST)

  • Key strategic issues and priorities
  • Data gathering and gap analysis
  • Competencies and skills needed to achieve business goals
  • Presentation of findings
  • Proposing next steps
#3: Solution & Experience Design

September 26 (4-5:30 PM EST)

  • Learning journey design
  • Faculty and vendor involvement
  • Program pro-forma and budget variables
  • Elements of cohesive and unique experience
  • Timely and comprehensive communication
#4: Proposal Writing

October 3 (4-5:30 PM EST)

  • Guidelines and templates
  • Communication with the client
  • Proprietary information and non-disclosure
  • Budget and payment schedule
  • Proposal delivery and follow-up
#5: Program Delivery

October 17 (4-5:30 PM EST)

  • Meeting client expectations
  • Working with faculty and speakers
  • Delivery timeline and responsibilities
  • Managing materials, space and platforms
  • Communication with clients
#6: Impact Analysis and Follow-Up

October 24 (4-5:30 PM EST)

  • Impact assessment options
  • Ensuring long-lasting results
  • Administering assessments
  • Client engagement and coordination
  • Developing recommendations

*The topics listed are a small sample of the breadth and depth of the content and discussion contained in each segment of the program. Session topics, their order and other program parameters are subject to change

Who Attends

This program is designed for people responsible for developing and delivering custom programs at non-degree business, professional, and executive education centers at universities. This usually includes executive education units in business schools, management or professional development units within continuing education schools, or stand-alone entities reporting directly to a dean or other high level administrator. In most cases, attendees have titles that include Assistant Dean, Director, Executive Director, Custom Program Director or Business Development Manager. They all have the common challenge of creating revenue-generating custom engagements and maintaining mutually beneficial relationships with organizations. Their centers serve the business community by offering custom training engagements, consortia programs and/or open enrollment programs.

If this sounds like you, please join us for this 6-week institute to examine your current custom program design and delivery model, explore the internal and external factors influencing your success, and discuss program development options.

  • Take advantage of this opportunity to focus on the most critical aspects of the success of your unit
  • Get diverse perspectives and ideas from trusted colleagues facing the same challenges
  • Develop a network of peer mentors
  • Return to your team ready to share ideas and implement your own custom program design model

Lead Faculty:

Paul SlaggertPaul Slaggert is director of Business Development, Executive Education at the Kelley School of Business. He recently completed 18 years in senior leadership roles in Executive Education at the University of Notre Dame, where he served as both director of nondegree programs (15 years) and director of the Stayer Center (three years). Prior to joining Notre Dame, he was director of the Cincinnati Center for Management and Executive Development at the University of Cincinnati for 12 years. He leads training sessions for corporate clients on the topics of leadership, paradigm shifts, delegation and empowerment, systems thinking, and financial literacy. He also has designed a unique learning tool to facilitate the understanding of accounting and finance at all levels of a company. Paul holds a B.B.A. in management from Notre Dame and an M.B.A. in finance from Boston College. He was a secured lending officer for Citicorp in New York City and an operations supervisor for the Northern Trust Company in Chicago. He has more than 20 years of experience in academic leadership roles at Notre Dame, the University of Cincinnati, and Boston College, and has taught extensively in the areas of finance, business management, and leadership.

Recording Contributors:

Mike Ash, Director of Business Development, Caltech

Cheryl Bates, Director of Open Enrollment Programs, Texas Executive Education, University of Texas at Austin

Chuck Black, Executive Director of Corporate Partnerships, Weatherhead Executive Education, Case Western Reserve University

Mike Gifford, Associate Director, Executive Education, University of Utah

Brian Godfrey, Former Executive Education Program Developer, University of St. Thomas

Nicholas Hamilton-Archer, Chief Executive Officer, Executive Education at University of Michigan

David Lecon, Former Corporate Education Director, Emory University

Tom Marrs, Associate Director, Center for Executive Development, Texas A&M University

Dan McGurrin, Retired Director, Executive Education, North Carolina State University

Shaun Rozyn, Managing Director, Darden Executive Education and Lifelong Learning, University of Virginia

Dan Rundhaug, Executive Director, The Institute for Professional Excellence at Davenport University

Dan Stotz, the Founder and Managing Partner for The Leadership Collaborative

Pam Tipton, Director of Executive Programs, Emory University


Collaborative Learning Community

Two Industry-Specific Mini Courses

Over 200 Recordings of Relevant Sessions

Universities on the ProEd’s Collaborative Learning Platform

Athabasca University, Ball State University, Bay Path University, Belmont University, Boise State University, Brown University, California Institute of Technology, California State University – Sacramnento, Carleton University, Carnegie Mellon University, Case Western Reserve University, Columbia University, Curtin University, Davenport University, Drexel University, Duquesne University, Embry-Riddle Aeronautical University, Florida Atlantic University, George Mason University, Grand Valley State University, Indiana University, Kennesaw State University, Lehigh University, Loyola University – Chicago, Madison College, McGill University, Memorial University of Newfoundland and Labrador, Merrimack College, Michigan State University, Morgan State University, North Carolina State University, Northwestern University, Oklahoma State University, Penn State University, Portland State University, Rhode Island School of Design, Rollins College, Ryerson University, Saint Louis University, Santa Clara University, Southern Oregon University, Tecnologico de Monterrey, Temple University, Texas A&M University, Texas Christian University, The Camp, The Ohio State University, University at Buffalo, University of Arkansas, University of Calgary, University of California, Davis, University of California, Irvine, University of Central Arkansas, University of Dayton, University of Denver, University of Hawaii at Manoa, University of Houston, University of Louisville, University of Miami, University of Nebraska at Omaha, University of North Carolina Wilmington, University of Notre Dame, University of Pittsburgh, University of Richmond, University of San Francisco, University of Saskatchewan, University of South Australia, University of St. Thomas, University of Texas at El Paso, University of the Pacific, University of Utah, University of Victoria, University of Wisconsin – Madison, Utah State University, Vanderbilt University, Xavier University,
York University

  • Platform Member Logos 1
  • Platform Member Logos 2
  • Platform Member Logos 3

Act before September 17th to join the community of like-minded professionals and complete pre-work!

Join  this unique community to participate in industry transformation and bring viable innovative solutions to your organization faster. 

register by September 12th
Join Your Peers Today

Per Person Fee:

Executive Member


Basic Member




To register, please fill out the form below. You will be invoiced in accordance to the membership status of your institution.

Register today and receive an invite to join the Collaborative and Innovative Community of your peers.

Please register below by using one of the options that is convenient for you. Once your registration is received an invoice will be emailed to you. You will then have the choice of selecting payment by check or credit card. We accept Visa, MasterCard and AMEX. Your registration is complete when your payment is received.