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November 12, 2019
7:30 am
7:30 am-8:30 am sideYARD RESTAURANT Breakfast
8:30 am Pre-conference Workshop
8:30 am-4:30 pm

(WCR-CERT1) Certificate 1: Certified Trainer in Workplace Conflict Resolution

MTI's Certified Trainer in Workplace Conflict Resolution (CT Program) is a turn-key, train-the-trainer program which prepares coaches, consultants, faculty members and trainers to teach practical mediation techniques for managing workplace conflict. Following the program, trainers are certified to deliver the CT program to their own clients, program participants and students.

Over the course of this 2-day train-the-trainer program, CMED participants learn the MTI method of Workplace Conflict Resolution and how to deliver three seminars: Necessary Knowledge (NK), Successful Conflict Conversations (SCC) and Third-Party Resolution (TPR).

The CT Program also features the Conflict Dynamics Profile (CDP), an individual assessment tool that increases self-awareness and improves conflict management skills. To complete certification in the CDP, CMED participants may choose to attend at no additional cost either the pre-conference full-day CDP certification at CMED or attend any CDP Certification Webinar through MTI.

Programs Teaching Methods and Pedagogy Staff Development
Terry Marschall
Terry Marschall Senior Faculty Consultant Mediation Training Institute (MTI) at Eckerd College
Terry Marschall has been active as a mediator of workplace conflict for more than three decades. In her capacity as a certified mediator and as a master trainer for the Mediation Training Institute, she has guided hundreds of people in resolving their differences in the workplace, creating collaborative and productive environments, and preserving the employer’s bottom line. Terry’s success in resolving conflict flows from a deep understanding of the complexity and dynamics of workplace relationships and their impact on the organization as a whole.

Terry is certified as a Senior Human Resources Professional (SPHR) by the Human Resources Certification Institute (HRCI), and Senior Certified Professional (SHRM-SCP) by the Society for Human Resource Management (SHRM). Terry holds dual Bachelors’ Degrees in Business Administration and Fashion/ Textile Design, with post graduate studies in Human Resource Development.
November 13, 2019
7:30 am
7:30 am-8:30 am sideYARD RESTAURANT Breakfast
8:30 am Pre-conference Workshops
8:30 am-4:30 pm

(LDE) Leadership Development Experience

Leading in a university is a challenge. Leading a management and executive development program is even more so. Your program has the potential to significantly impact the people you serve, which can also affect the lives of the people they lead.

This workshop will immerse you in an experiential learning process that will address both the practical and relational aspects of leading a profitable MED department in a university environment. It will help you as a leader deal with these unique challenges. We will cover several leadership concepts and practical approaches to help you develop a great department. Using the principles of servant-leadership, you will learn ways to take your program and the people it serves to the next level.

You will learn: Where to focus your efforts to increase your leadership effectiveness
* Why the servant leader model fits the challenges of MED leadership
* How to build ownership at all levels in your department
* How to examine and address gaps in client service
* How to manage change in the MED industry
So that you will be able to:
* Strengthen your abilities as a leader
* Help employees love their work and the people they serve
* Develop a leadership mindset with every employee
* Improve client relations and increase revenue
* Remain “cutting-edge” by managing personnel transitions and adapting to constantly changing business technology, university politics, and client demands.
* Create and deliver leadership webinars
* Be a workshop “thought leader” at the CMED 2020
On-going activity:
* Paired up with a current Mentor Alliance* member throughout the course. (The Mentor Alliance is a group of 25 professionals in the non-credit management of outreach activities at Business Schools, Management Development Centers, and Continuing Education Units around the world who have volunteered for pro-bono consulting to current CMED attendees on a myriad of topics.)

Business Operations Strategy and Management of Centers Leadership Staff Development
Jeremy Graves
Jeremy Graves Lead Instructional designer/Supervisor of Instruction Boise State University Center for Professional Development
Dr. Jeremy Graves brings nineteen years of non-profit leadership and experience into the classroom. He has developed leaders from all walks of life and has cultivated strategic partnerships both nationally and internationally. Jeremy’s passion for strong leadership development coupled with his deep understanding of the role of the team in successful leadership has produced emerging leaders. He holds a doctorate degree in transformational leadership and has developed many sustainable community partnerships throughout his career in the non-profit world. He specifically enjoys guiding companies and their employees to think strategically as they enhance their business portfolios, as well as looking for ways for seasoned leaders to recruit, train, and deploy new leaders into the workforce. Jeremy’s hands-on style of teaching builds community, forges new relationships, furthers productive dialogue, and fosters strategic thinking for leaders from all spheres of the workplace. His research and experience have been in the area of team leadership, and also building and developing teams in the workplace.
8:30 am-4:30 pm

(SI) Sales Institute: Develop a Custom Training Sales Strategy

Strategic two-day session for center leaders and sales staff to consider strategies that position themselves for growth and effectiveness in the custom market.

As center and business development directors, we aim to provide products and services that differentiate our centers from our competition – we are always looking for a competitive advantage. What makes our centers stand out may be evident in the faculty and instructors we use, the niche markets we serve, our client list, or the distinctive programs we offer. A unique sales strategy, whether you have a dedicated sales staff or not, helps you play to your competitive advantage and confidently come up with solutions that effectively address both client and market needs. A systemic business development approach maximizes our center's growth potential while meeting and exceeding customer expectations. But, how do we develop and refine our sales strategies? What if our current business development approach is no longer resulting in increased custom training revenue? What is working (or not) for other centers?

* Assess, identify, and begin articulating your center’s selling model
* Identify how and why business development and account management are equally important for strategic growth
* Learn and practice a process for better understanding clients’ needs and pain points
* Utilize diagnostic sales tools and engage in strategic account planning
* Review elements of successful custom training proposals, including pricing structures
* Adopt a sales forecasting model that suits your organization
* Gain confidence in leading organizations with a focus on custom programming as complementary to open enrollment
* Adopt techniques for self-managing your sales activities
* Understand a broader go-to-market strategy that increases financial success through expanded branding
* Learn from colleagues’ successes and challenges, and identify transferable principles to takeaway

Business Operations Strategy and Management of Centers Marketing and Information Systems Custom Programs and Business Development
Daniel Rundhaug
Daniel Rundhaug Executive Director Davenport University, Institute for Professional Excellence
Daniel is recognized as an exceptional leader in the areas of organizational leadership and development. He possesses skills in communication, research, analysis, strategic planning processes and development. He excels in both leadership and management skillsets, being able to create and communicate visionary direction as well implementing the necessary strategies to see the vision become a reality. Daniel’s quality work will be detailed-oriented and people-centered. Daniel has had a wide breadth of experience in providing value to clients through content creation, facilitation and consultative services.
David Lawrence
David Lawrence Vice President for Admissions and Strategic Partnerships Davenport University
David brings over 22 years of experience in assisting businesses improve their organizational learning efforts to increase profitability. IPEx works with organizations in the areas of business, technology, and healthcare to understand their needs and provide solutions designed to facilitate organizational growth. His areas of expertise include: training and developing leaders, improving sales and profitability, and developing and implementing strategic plans. He served as director of sales with a leading high-tech company in the Mid-West. He successfully facilitated sales process improvements in collaboration with companies such as Microsoft, IBM and Hewlett-Packard.
Lesa Bergsma
Lesa Bergsma Professional Development Manager Institute for Professional Excellence (IPEx) at Davenport University
Lesa is a training and development professional with 12+ years of experience helping to drive student and organizational success. She has the keen ability to build and support training initiatives through relationship building and a commitment to meeting local professional and business needs. Currently, Lesa serves as the Professional Development Manager for the Institute for Professional Excellence (IPEx) at Davenport University. In this role, she develops and markets training and certification programs to professionals and organizations.
8:30 am-4:30 pm

(WCR-CERT1) Certificate 1: Certified Trainer in Workplace Conflict Resolution

MTI's Certified Trainer in Workplace Conflict Resolution (CT Program) is a turn-key, train-the-trainer program which prepares coaches, consultants, faculty members and trainers to teach practical mediation techniques for managing workplace conflict. Following the program, trainers are certified to deliver the CT program to their own clients, program participants and students.


Over the course of this 2-day train-the-trainer program, CMED participants learn the MTI method of Workplace Conflict Resolution and how to deliver three seminars: Necessary Knowledge (NK), Successful Conflict Conversations (SCC) and Third-Party Resolution (TPR).

The CT Program also features the Conflict Dynamics Profile (CDP), an individual assessment tool that increases self-awareness and improves conflict management skills. To complete certification in the CDP, CMED participants may choose to attend at no additional cost either the pre-conference full-day CDP certification at CMED or attend any CDP Certification Webinar through MTI.

Programs Teaching Methods and Pedagogy Staff Development
Terry Marschall
Terry Marschall Senior Faculty Consultant Mediation Training Institute (MTI) at Eckerd College
Terry Marschall has been active as a mediator of workplace conflict for more than three decades. In her capacity as a certified mediator and as a master trainer for the Mediation Training Institute, she has guided hundreds of people in resolving their differences in the workplace, creating collaborative and productive environments, and preserving the employer’s bottom line. Terry’s success in resolving conflict flows from a deep understanding of the complexity and dynamics of workplace relationships and their impact on the organization as a whole.

Terry is certified as a Senior Human Resources Professional (SPHR) by the Human Resources Certification Institute (HRCI), and Senior Certified Professional (SHRM-SCP) by the Society for Human Resource Management (SHRM). Terry holds dual Bachelors’ Degrees in Business Administration and Fashion/ Textile Design, with post graduate studies in Human Resource Development.
12:00 pm
12:00 pm-1:00 pm Ball Room Lunch
6:00 pm
6:00 pm-9:00 pm City of Austin Dinner on Your Own in Small Groups
November 14, 2019
7:30 am
7:30 am-8:30 am sideYARD RESTAURANT Breakfast
8:30 am Pre-conference Workshops
8:30 am-4:30 pm

(PC-1) Online Marketing for Open Enrollment Programs

Discuss successful practices in lead generation, nurturing, and conversion for Open Enrollment programs. The session will cover different scenarios and system configurations. It will focus on strategies and tactics of online marketing and database analysis to increase message relevance and maximize lead conversion rate.

This workshop will be very interactive with several case studies discussed. It will give participants a comprehensive view of important steps in client acquisition. Facilitators will share their real-life experiences in different settings as well as encourage contributions among participants. They will draw from comprehensive analysis of industry practices, content creation and strategies for its distribution. Participants will walk away with actionable ideas to implement in their own marketing activities.

* Review enrollment cycle and its data layers
* Develop personas for your ideal customer(s)
* Learn how to outline your advertising budget to maximize results
* Ways to optimize your advertising mix
* Establish conversion points on your site
* Optimize conversion paths
* Design communication flow to nurture leads to create greater recruitment impact
* Analyze real results of your marketing activities

Marketing and Information Systems
Alba Adrian (Gibson)
Alba Adrian (Gibson) Marketing Director of the Executive Education Marshall School of Business, University of Southern California
Alba has 8 years of experience as Marketing Director at University of Southern California Marshall School of Business office of Executive Education working on digital and print campaigns in a competitive market. Alba likes to keep it flexible, look at data and, make constant improvements within the perimeters of the University culture. Previously, Alba worked over 20 years as marketing director at the Viceroy Hotel Group, CB Richard Ellis, Dermalogica, and marketing manager at Jason Natural, Clarion Audio, and even the Tahiti Tourist Board.
Arne Johnson
Arne Johnson Marketing Manager University of Minnesota
Arne has 10 years’ experience in agency account management in a variety of industries and roles, and over 10 years’ experience managing marketing in professional education. He develops and implements integrated marketing plans that promote the growth of U of M College of Continuing Education programs including professional education open enrollment short courses and certificates, contract training, professional conferences, personal enrichment programs and the Continuing Education and Conference Center.
Mykola Sarazhynskyy
Mykola Sarazhynskyy Vice-President, Marketing Solutions ProEd
Regarded for his ability to implement complex changes that have a transformative impact on marketing effectiveness and are critical to bottom-line growth, Mykola oversees integrated campaign management including email and direct marketing, paid search marketing, search engine optimization and web analytics, lead generation and nurturing. Prior to his current role Mykola served 6.5 years as a Marketing Director at the University of St. Thomas. He led a team of marketing and customer service professionals delivering brand-consistent online and in-person pre- and post-program experience. He has teaching and speaking experience in graduate and non-degree programs on various topics of Internet Marketing and Online Lead Generation.
8:30 am-11:30 am

(PC-2A) Director's Forum Part A: Survive and Thrive: Designing and Defining What Matters Most for Your Center’s Success

This interactive session will explore the common role and function of a Center Director leading in an environment of competing priorities, demanding expectations, and constant change. Our work is complex, unpredictable, and fast paced. While delivering on the brand promise and University mission, we are often pulled in impossible directions.

At the end of the day, week, month, or fiscal year are we working on the things that matter most to the success of our Center and the development of our team? This session will share a model that demonstrates the “buckets” or key areas of responsibilities from which a Center Director must operate and maneuver. What areas are currently consuming your time and determine which strategic key areas you should be operating to move your Center forward. In this session we will discuss and dissect the following thoughts.

* A better understanding of the key functions that comprise the Center Director’s role within Continuing and Executive Education
* Discover where or how you should be spending your time
* Defining and clarifying your Center’s value proposition and portfolio to your key stakeholders.
* Ideas and strategies for growth and resilience
* Understanding what is imperative in your center will give you a working knowledge of how to create the “best center” methodology, give you a template for seeing the forest for the trees, and improve the agility and resilience of your team.

Business Operations Strategy and Management of Centers Leadership Staff Development
Kristin Risi
Kristin Risi Assistant Dean Corporate and Executive Education, Drexel University
With over 20 years of experience in academia and industry, Kris engages key business leaders regionally and nationally to deploy advanced approaches in corporate learning and development solutions. In this role, she leads cross-disciplinary teams of faculty, instructional technologists, subject matter experts (SMEs), and operations managers to create innovative customized educational programs for universities and corporations from concept to execution. Throughout her career, Kris has been recognized for developing innovative and cost-effective solutions that enhance competitiveness, increase revenues, exceed clients’ expectations, and deliver positive results. Kris has successfully launched new MBA programs, corporate university and leadership development curricula, online learning communities, and even a graduate business campus for Drexel LeBow in the western suburbs of Philadelphia. A true “intrapreneur” with a passion for helping others unlock their potential, Kris is a Founding Practitioner of the Entrepreneurial Mindset ProfileTM (EMP). Kris is the former CMED Chair and the Advisory Board Member.
Robin Kistler
Robin Kistler Director of Non-Degree Programs Stayer Center for Executive Education, University of Notre Dame
She is responsible for the administration, strategy and promotion of the Stayer Center’s open enrollment, online and custom certificate offerings. She previously served as director of executive education at Louisiana State University’s E. J. Ourso College of Business. Robin was also the interim director of LSU’s Stephenson Entrepreneurship Institute, overseeing programs such as the Entrepreneurship Bootcamp for Veterans with Disabilities, the Entrepreneur Fellows Program and the LSU 100: Fastest Growing Tiger Businesses alumni recognition program. Robin earned a bachelor’s degree in communications and advertising, and a master’s degree in communications management and organizational development from LSU. Robin is the former CMED Chair and the Advisory Board Member.
Deb Kennedy
Deb Kennedy Current member of the Mentor Alliance
Deb is an executive coach and leadership development specialist working with professionals and companies to develop strategies for successful careers and a balanced life. She leverages her 25+ years of corporate leadership experience in finance, marketing, sales and strategy to guide individuals and teams in moving through change. From 2008 to 2018 Deb was the Director of Executive Education for Bentley University near Boston, MA. Before that Deb spent more than 15 years as an executive in the energy industry in Boston, leading teams in finance and marketing in the midst of deregulation and massive change. Her corporate experience focused on developing and implementing innovative strategy and business process improvement. Deb is the former CMED Chair and the Advisory Board Member as well as current member of the CMED Mentor Alliance.
8:30 am-4:30 pm

(PC-3) Business Simulation - Effective Learning of The Hard and Soft Sides of Business

This session incorporates a dynamic business simulation that develops the practices of effective management – both hard skills (strategic planning, analysis and decision-making) and soft skills (communications, engagement, teamwork and effective action).

Participants work in teams to develop strategies and engage in decision-making to align functional areas and achieve business outcomes. Participants also learn the practices that build the conditions (trust, integrity, collaboration) needed to generate efficient and effective action.
During simulation play we introduce short cases that shift the conditions impacting collaboration and competition among team members. Players initially focus collaborative decision-making emphasizing organization/team performance and outcomes and conditions are then introduced to shift their focus to competitive decision-making focusing on individual performance and rewards. Players complete several assessments of one another as well as of their team and the results are used to lead discussions about leading, following, collaborating, competing and decision-making in teams.
Participants learn how to build a culture of integrity and trust in an organization – one in which there is a shared purpose where the team works together to fulfill that purpose by declaring their commitments and honoring their word.

1. Learn how to efficiently and effectively incorporate simulation play into your executive education and mini-MBA programs.
2. Learn a powerful hands-on approach for teaching business acumen concepts and practices, developing team integrity, trust and collaboration in a competitive business context.
3. Demonstrate the positive relationship between integrity and performance.
4. Learn to identify internal barriers to performance and understand a process for building a culture that drives performance.
5. Learn how to expand the learning opportunities available through playing a competitive business simulation.

Programs Leadership Custom Programs and Business Development
Roy Hinton
Roy Hinton Associate Dean School of Business George Mason University
Greg Unruh
Greg Unruh Professor School of Integrative Studies George Mason University
8:30 am-11:30 am

(PC-4) Customer Experience, Operational Excellence and Strategic Partnerships

A model of how to use best practices and strategic partnerships to add value, streamline operations and grow your university’s programs.

Today’s executive and professional development programs operate in a challenging economic environment, often with limited resources (staff, budget) and aggressive revenue expectations.
By applying the same business best practices we teach and selectively leveraging strategic partners, your program can succeed and thrive. This presentation will provide insight into transforming your students’ experience, streamlining operations and how to select and partner with outside content experts throughout the professional development process.

Attendees can expect to come away with knowledge about:
• Transforming their student experience
• Identifying critical improvements to your operations
• How to select and partner with outside content experts
• Sustaining Operational Excellence

Business Operations Strategy and Management of Centers Marketing and Information Systems Leadership Teaching Methods and Pedagogy Staff Development
Paul King
Paul King President Orion Development Group
Connie King
Connie King Director Baldwin Wallace University Professional Development
Margaret Powers
Margaret Powers Chief Operating Officer Orion Development Group
8:30 am-4:30 pm

(SI) Sales Institute: Develop a Custom Training Sales Strategy

Strategic two-day session for center leaders and sales staff to consider strategies that position themselves for growth and effectiveness in the custom market.

As center and business development directors, we aim to provide products and services that differentiate our centers from our competition – we are always looking for a competitive advantage. What makes our centers stand out may be evident in the faculty and instructors we use, the niche markets we serve, our client list, or the distinctive programs we offer. A unique sales strategy, whether you have a dedicated sales staff or not, helps you play to your competitive advantage and confidently come up with solutions that effectively address both client and market needs. A systemic business development approach maximizes our center's growth potential while meeting and exceeding customer expectations. But, how do we develop and refine our sales strategies? What if our current business development approach is no longer resulting in increased custom training revenue? What is working (or not) for other centers?

* Assess, identify, and begin articulating your center’s selling model
* Identify how and why business development and account management are equally important for strategic growth
* Learn and practice a process for better understanding clients’ needs and pain points
* Utilize diagnostic sales tools and engage in strategic account planning
* Review elements of successful custom training proposals, including pricing structures
* Adopt a sales forecasting model that suits your organization
* Gain confidence in leading organizations with a focus on custom programming as complementary to open enrollment
* Adopt techniques for self-managing your sales activities
* Understand a broader go-to-market strategy that increases financial success through expanded branding
* Learn from colleagues’ successes and challenges, and identify transferable principles to takeaway

Business Operations Strategy and Management of Centers Marketing and Information Systems Custom Programs and Business Development
Daniel Rundhaug
Daniel Rundhaug Executive Director Davenport University, Institute for Professional Excellence
Daniel is recognized as an exceptional leader in the areas of organizational leadership and development. He possesses skills in communication, research, analysis, strategic planning processes and development. He excels in both leadership and management skillsets, being able to create and communicate visionary direction as well implementing the necessary strategies to see the vision become a reality. Daniel’s quality work will be detailed-oriented and people-centered. Daniel has had a wide breadth of experience in providing value to clients through content creation, facilitation and consultative services.
David Lawrence
David Lawrence Vice President for Admissions and Strategic Partnerships Davenport University
David brings over 22 years of experience in assisting businesses improve their organizational learning efforts to increase profitability. IPEx works with organizations in the areas of business, technology, and healthcare to understand their needs and provide solutions designed to facilitate organizational growth. His areas of expertise include: training and developing leaders, improving sales and profitability, and developing and implementing strategic plans. He served as director of sales with a leading high-tech company in the Mid-West. He successfully facilitated sales process improvements in collaboration with companies such as Microsoft, IBM and Hewlett-Packard.
Lesa Bergsma
Lesa Bergsma Professional Development Manager Institute for Professional Excellence (IPEx) at Davenport University
Lesa is a training and development professional with 12+ years of experience helping to drive student and organizational success. She has the keen ability to build and support training initiatives through relationship building and a commitment to meeting local professional and business needs. Currently, Lesa serves as the Professional Development Manager for the Institute for Professional Excellence (IPEx) at Davenport University. In this role, she develops and markets training and certification programs to professionals and organizations.
8:30 am-4:00 pm

(WCR-CERT2) Conflict Dynamics Profile

During this full-day session, attendees will have the opportunity to become certified in the Conflict Dynamics Profile (CDP) ®.

The Conflict Dynamics Profile (CDP) focuses specifically on workplace conflict and addresses constructive and destructive behaviors that help resolve or escalate conflict. There are two versions of the CDP: the CDP-360 and the CDP-I. The CDP-360 provides feedback from an individual and his or her bosses, peers and direct reports. The CDP-I provides a self-report version of the instrument. Both versions of the CDP are accompanied by development guides that provide users with advice to strengthen their responses to conflict. Following this workshop and upon completing pre-work in advance of the workshop, attendees will be fully certified to use the CDP.

* Gain a comprehensive understanding of the history, research and key principles of the CDP
* Learn to interpret assessment feedback reports
* Receive password-protected access to the Assessment Practitioner Websites, from which they can purchase, administer and manage CDP administrations in their own programs
* Receive comprehensive Facilitator Guides which include information about the development, psychometrics, and application of the CDP with various populations
* Discover how to leverage both assessment tools in the creation and enhancement of revenue-generating programs

Programs Teaching Methods and Pedagogy Staff Development
Terry Marschall
Terry Marschall Senior Faculty Consultant Mediation Training Institute (MTI) at Eckerd College
Terry Marschall has been active as a mediator of workplace conflict for more than three decades. In her capacity as a certified mediator and as a master trainer for the Mediation Training Institute, she has guided hundreds of people in resolving their differences in the workplace, creating collaborative and productive environments, and preserving the employer’s bottom line. Terry’s success in resolving conflict flows from a deep understanding of the complexity and dynamics of workplace relationships and their impact on the organization as a whole.

Terry is certified as a Senior Human Resources Professional (SPHR) by the Human Resources Certification Institute (HRCI), and Senior Certified Professional (SHRM-SCP) by the Society for Human Resource Management (SHRM). Terry holds dual Bachelors’ Degrees in Business Administration and Fashion/ Textile Design, with post graduate studies in Human Resource Development.
12:00 pm
12:00 pm-1:00 pm Ball Room Lunch
1:00 pm Pre-conference Workshop
1:00 pm-4:30 pm

(PC-2B) Director's Forum Part B: Roundtable Discussion on Current Strategic and Operational Realities

Two university center leaders with a unique combination of experiences-corporate, university, teaching, administration-will facilitate a no-holds-barred conversation on current and perennial challenges in leading the business of management and professional development in academic institutions. You will learn from others about how to:
* Interact with Deans
* Situational leadership: start-up, turn-around, expansion, cost-cutting, scaling
* Balancing market needs with institutional capabilities
* Create faculty relationships and faculty development
* Energize staffing-finding the business development unicorn
* Making corporate-academic partnerships successful
* Choosing other lines of business to pursue and how to capture them: coaching, consulting

The selection of actual topics will be directed by the interests, needs, and appetites of the participants.
The session will be in workshop format. It will include both plenary and small group discussion where you can share your best-practices and admit your less than anticipated results.
This session is appropriate for center directors and functional leaders in marketing, sales, operations, and finance.

We are hopeful that this session will provide you with:
* Confidential peer-to-peer exchange of practical experiences on industry challenges.
* Guidance from the facilitators on proven strategies and tactics- what works and what hasn’t
* Take-aways to help you tackle current and persistent challenges in your center
* Agreement on six topics that will be shared in a webinar format with the expanded network of peers during the next year of this leadership journey.

Business Operations Strategy and Management of Centers Leadership Staff Development
Frank Lloyd
Frank Lloyd former Associate Dean, Vice President SMU Cox School of Business and Thunderbird School of Global Management
Frank served as an Associate Dean (2004-18), Executive Education at Southern Methodist University (SMU) Cox School of Business. He lead executive education business unit within top tier business school: marketing, sales, development and delivery of innovative, application-oriented non-degree programs that impact leadership and business. Revitalized sales to achieve annual growth of up to 50%; maintained revenue and profitability through 2007-9 recession and persistent slow recovery. Increased custom sales from 20% to 70% of revenue, leveraging long-standing school expertise in the energy industry. Established learning partnerships and obtained corporate sponsorships needed to launch national center of excellence in Latino leadership. Fortune 1000 client portfolio in health care, energy, retail, insurance, consumer products, hospitality, defense, real estate, manufacturing, services, telecom, industry associations and the George W. Bush Institute.
Jim Roach
Jim Roach Executive Director Tandy Center for Executive Leadership, Neeley School of Business, Texas Christian University
He is responsible for overall strategic direction to develop innovative executive development programs and services, and build educational partnerships and relationships with businesses and alumni.
Prior to joining the Neeley School, Jim led the human resources function for L-3 Link Simulation & Training. He helped design and implement L-3’s innovative Executive Leadership Development Program, which blends executive education, coaching, assessment, networking and other learning tools in a unique and impactful program. Jim spent more than 20 years at Verizon in a variety of human resources roles, including leading the organization effectiveness function focusing on senior team effectiveness, organization capabilities, and cultural and business transformation. He also developed custom leadership and functional development programs.
He has 15 years of experience in executive education as academic director for several leadership certificate programs at SMU, where he also taught open enrollment and custom programs for industries including health care, oil & gas, telecommunications, financial services and transportation. He has been honored with several teaching excellence awards and has designed and delivered courses on a wide variety of subjects such as leading in today’s business environment, learning agility, creativity and leadership, retaining top talent, and building and managing the employment relationship. Jim holds a BA and MS in economics from the University of Illinois.
6:00 pm
6:00 pm-7:30 pm Ball Room Welcome Reception
7:30 pm
7:30 pm-9:00 pm City of Austin Dinner on Your Own in Small Groups
8:00 pm
8:00 pm-11:00 pm sideYARD RESTAURANT Designated Networking Area Open
November 15, 2019
7:30 am
7:30 am-8:30 am sideYARD RESTAURANT Breakfast
8:30 am Deep Dive Sessions
8:30 am-11:30 am Ballroom A

(DD-1) Advanced Finance for Center Directors

During this pre-conference session, discover how financial data can help you make better business decisions. You will receive numerous spreadsheets that will enable you to determine your own Key Performance Indicators (KPIs).

During this interactive session we will explore how to build and manage your budget as well as how to build more accurate forecasting models to better analyze financial data for your Center, predict revenues, and predict costs. You will learn to calculate your income by using Key Performance Indicators (KPIs). We will also review how your product and pricing model can increase your revenue and profits for your Center. Finally, we focus on how to manage up to your boss and the politics of your financial numbers and determine what you want your boss to do as a result, such as add additional resources to your unit.

• Review product mix and pricing
• Finance 101 – Basic concepts
• Explore pricing
• Utilize useful decision making tools
• Develop your own Key Performance Indicators (KPIs)
• Explore the connection of how financial data relates to your business goals
• Develop and managing your budget
• The value of how to explain your business beyond the numbers
• How to manage up (your boss) and the politics of the numbers
• Determine what you want your boss to do as a result
• Develop basic financial numbers to support your story

Business Operations Strategy and Management of Centers
Mark A. Gould
Mark A. Gould Associate Vice President, Corporate Engagement Merrimack College
Mark is responsible for developing and managing a portfolio of key corporate relationships and developing comprehensive annual engagement with industry and the academic leadership of the College. Mark’s role is focused on meeting the needs of companies wishing to engage with the College by providing a bridge between industry and corporate training, degree programs, research, and sponsorship opportunities. Prior to joining Merrimack College, Mark was the Associate Dean of Academic and Faculty Affairs for the College of Professional Studies at Northeastern University and Director of Management Development Programs at Boston University. Mark has been a regular speaker at CMED since 1995, a board member, and was the conference chair in 2002. Mark earned his B.S. in Business Administration from the University of Maine, M.Ed. from Boston University, M.B.A. from Southern New Hampshire University, and Ed.D. from Northeastern University.
8:30 am-11:30 am Ballroom B

(DD-2) Developing a leadership development program from the ground up

Join us on a behind the curtain look at what it takes to develop a leadership development program

There are many facets to program development. This is an in-depth look at the phases of development. We will take an interactive journey from needs assessment to program delivery. We will explore the role of experiential learning in program development (and have some fun in the process). As well as the balance between content development, delivery and assessing whether the program is successful in hitting key bench
marks and outcomes.
We will then talk about briefly about how to take the content and train others to deliver your content. How do you allow trainers to be themselves yet assure content delivery is consistent? This will lead us into a conversation about copywriting your material and training the trainer.
Join us on this interactive discovery of program development.

* Discover a framework for program development
* Explore the value of experiential learning in developing a program
* Learn to customize their program to the clients need
* Experience how to train a trainer to deliver your content

Programs Faculty Leadership Teaching Methods and Pedagogy
Jeremy Graves
Jeremy Graves Lead Instructional designer/Supervisor of Instruction Boise State University Center for Professional Development
Dr. Jeremy Graves brings nineteen years of non-profit leadership and experience into the classroom. He has developed leaders from all walks of life and has cultivated strategic partnerships both nationally and internationally. Jeremy’s passion for strong leadership development coupled with his deep understanding of the role of the team in successful leadership has produced emerging leaders. He holds a doctorate degree in transformational leadership and has developed many sustainable community partnerships throughout his career in the non-profit world. He specifically enjoys guiding companies and their employees to think strategically as they enhance their business portfolios, as well as looking for ways for seasoned leaders to recruit, train, and deploy new leaders into the workforce. Jeremy’s hands-on style of teaching builds community, forges new relationships, furthers productive dialogue, and fosters strategic thinking for leaders from all spheres of the workplace. His research and experience have been in the area of team leadership, and also building and developing teams in the workplace.
8:30 am-11:30 am

(DD-3) Financial Statements – Just a Game?

Learn about a fun and engaging method for participants to understand financial statements through the Income/Outcome Business Simulation

Participate in a demonstration of the Income/Outcome Business Simulation to understand how you may be able to incorporate a new method of teaching financial acumen. In the business simulation, participants learn to:
* Run a business by making decision that directly affect the bottom line
* React to market conditions created by the other student teams
* Prepare an income statement and balance sheet
* Manage their budgets by monitoring cash flow and debts
Presented by Texas A&M University faculty and staff who actually deliver the workshop to clients. See the simulation in action and ask questions from the people that use it with clients.

* Add a new simulation to your tool box
* Engage with other professionals about methods of delivering content
* Gain experience with the simulation for evaluation purposes

Programs Custom Programs and Business Development
Kim Sutphen
Kim Sutphen Associate Director Center for Executive Development, Mays Business School, Texas A&M University
8:30 am-11:30 am Ballroom D

(DD-4) FourSight: Building a Foundation for Innovation

In today’s marketplace of ideas, “Innovate or die” is the rallying cry for nearly every organization. Leaders and managers are busy stating innovation intents while marshaling multidisciplinary teams in a quest to create new value for tomorrow, often with little, if any, understanding of the process. However, more than 60 years of cognitive psychology research indicates that a universal process of creative problem solving (CPS) exists as a means to their innovative ends. Further research shows that everyone has varying levels of preference for each of its four stages.

In this workshop session, participants will complete the FourSight assessment and receive an overview of their individual and group profiles related to the CPS process. These profiles provide to individuals and teams an understanding of how they prefer to clarify, ideate, develop, and implement novel ideas. A collection of methods related to each stage will be shared, as well as information regarding how FourSight can be integrated into executive education programs.

FourSight is designed to foster innovation. Use it to leverage your own strengths and those of others. Take it as an invitation to:

Increase self-awareness of your thinking profile
Build more innovative teams
Anticipate roadblocks
Get better results when solving problems
Discover a new ingredient for executive education curricula

Programs Teaching Methods and Pedagogy Staff Development
Peter Zapf
Peter Zapf Partner, Design Planning Lead, Adjunct Professor, Program Faculty, Executive MBA, Certificate in Executive Management, Certified Innovation Mentorship Program Fogpilot LLC, Illinois Institute of Technology, Institute of Design, University of Notre Dame, Mendoza College of Business, Stayer Center for Executive Education
Peter Zapf is a design planner focused on helping organizations realize what is next for their stakeholders through a values-driven design process. As Design Planning Lead at Fogpilot, a Chicago-based consultancy, he facilitates strategic planning, brand design, and creative problem solving and innovation workshops. He has worked in advertising and marketing since 1986, writing and providing marketing strategy at nationally renowned agencies including Carmichael Lynch, DDB, The Leap Partnership, McConnaughy Stein Schmidt Brown, Flow Creative, and :gyro.
In addition to his Bachelor of Arts Degree from the University of St. Thomas, St. Paul, MN, Zapf has a Masters of Design Methods degree (MDM) from Illinois Institute of Technology Institute of Design, a leading center for human-centered innovation planning education. Zapf is an adjunct professor at Illinois Institute of Technology Institute of Design. In addition to teaching Design Analysis + Synthesis, he conducts innovation workshops with its executive education team. Zapf also serves as Program Faculty for the Strayer Executive for Education Center within the Mendoza School of Business at the University of Notre Dame, teaching various sessions for the Certified Innovation Mentorship program and an Introduction to Design Thinking workshop for its Certificate in Executive Management.
8:30 am-11:30 am

(DD-5-CERT3) Entrepreneurial Mindset Profile™

During this session, attendees will have the opportunity to become certified in the Entrepreneurial Mindset Profile® (EMP).

The Entrepreneurial Mindset Profile (EMP) is a cutting-edge assessment tool based on extensive research into the traits, motivations and skills of entrepreneurs. Available in individual and group formats, the EMP can help leaders, individual contributors and intact teams assess the degree to which they are utilizing an "entrepreneurial mindset." Following this workshop and one follow-up phone call, attendees will be fully certified to use the EMP.

* Gain a comprehensive understanding of the history, research and key principles of the EMP
* Learn to interpret assessment feedback reports
* Receive password-protected access to the Assessment Practitioner Websites, from which they can purchase, administer and manage EMP administrations in their own programs
* Receive comprehensive Facilitator Guides which include information about the development, psychometrics, and application of the EMP with various populations
* Discover how to leverage both assessment tools in the creation and enhancement of revenue-generating programs

Programs Teaching Methods and Pedagogy Staff Development
Terry Marschall
Terry Marschall Senior Faculty Consultant Mediation Training Institute (MTI) at Eckerd College
Terry Marschall has been active as a mediator of workplace conflict for more than three decades. In her capacity as a certified mediator and as a master trainer for the Mediation Training Institute, she has guided hundreds of people in resolving their differences in the workplace, creating collaborative and productive environments, and preserving the employer’s bottom line. Terry’s success in resolving conflict flows from a deep understanding of the complexity and dynamics of workplace relationships and their impact on the organization as a whole.

Terry is certified as a Senior Human Resources Professional (SPHR) by the Human Resources Certification Institute (HRCI), and Senior Certified Professional (SHRM-SCP) by the Society for Human Resource Management (SHRM). Terry holds dual Bachelors’ Degrees in Business Administration and Fashion/ Textile Design, with post graduate studies in Human Resource Development.
12:00 pm
12:00 pm-1:00 pm Ball Room Lunch
1:00 pm Plenary
1:00 pm-1:30 pm Ballroom

(PLA) Welcome and Introduction to the Conference

Business Operations Programs Faculty Strategy and Management of Centers Marketing and Information Systems Leadership Custom Programs and Business Development Teaching Methods and Pedagogy Staff Development
Tania Xerri
Tania Xerri Director Health Leadership & Learning Network, Faculty of Health, York University
Chuck Black
Chuck Black Director Custom Corporate Solutions, Case Western Reserve University
1:30 pm Keynote
1:30 pm-3:00 pm

(K1) What is Executive Education’s North Star? Positive Organization Development

The New Change Equation for Managing Positive Change, Growth, & Transformation
David Cooperrider is best known as the co-creator and creative thought leader of Appreciative Inquiry (AI). His founding work with AI is creating a positive revolution in the leadership of change; it is helping institutions all over the world discover the power of the strength-based approaches to multi-stakeholder innovation and collaborative design. Dr. Cooperrider’s work is especially unique because of its ability to enable positive change, innovation, and sustainable design in systems of large and complex scale. Today AI’s approach to strengths-inspired change is being practiced everywhere: the corporate world, the world of public service, of economics, of education, of faith, of philanthropy, and social science scholarship—it is affecting them all.

In this keynote presentation, Cooperrider will explore the proposition that the when people in organizations work toward building a more flourishing world, they too are poised to thrive in ways that ignite innovation, leadership development, and inspired workplace performance. Put another way, being a great corporate citizen “out there” is not only about serving external stakeholders; it is fundamental to bringing out the best in people inside the organization.
The businesses and institutions you work with daily in executive education have the opportunity to be the most positive forces on the planet. Dr. Cooperrider will show how the design of positive institutions—institutions that magnify and refract our highest human strengths outward into the world—is Business’s ultimate North Star. He will also discuss the transformational role university-based executive education programs can play as he envisions a watershed moment in organization development research and practice.
Be prepared for a keynote experience summed up best by Professor Marty Seligman, the father of the positive psychology movement who once wrote: “David Cooperrider is a giant: a giant of discovery, a giant of dissemination, and a giant of generosity.”

Leadership
David Cooperrider
David Cooperrider Char and Chuck Fowler Professor of Business as an Agent of World Benefit Fairmount Santrol - David L. Cooperrider Professor in Appreciative Inquiry Faculty Director, Fowler Center for Business as an Agent of World Benefit Professor, Organizational Behavior Distinguished University Professor, Case Western Reserve University Editor, Emerald Publishing Case Western Reserve University Weatherhead School of Management
David is best known for his original theoretical articulation of "AI" or Appreciative Inquiry with his mentor Suresh Srivastva. Today AI's approach to strengths-inspired, instead of problematizing change, is being practiced everywhere: the corporate world, the world of public service, of economics, of education, of faith, of philanthropy, and social science scholarship-it is affecting them all. Jane Nelson, at Harvard's Kennedy School of Leadership recently wrote, "David Cooperrider is one of the outstanding scholar-practitioners of our generation." In 2017, David received "The Lifetime Achievement Award"-the highest honor in his field of Organization Development.
David has served as advisor to prominent leaders in business and society, including projects with five Presidents and/or Nobel Laureates such as William Jefferson Clinton, His Holiness the Dalai Lama, Kofi Annan, and Jimmy Carter. David advises a wide variety of corporations including Apple, Johnson & Johnson, Green Mountain Coffee Roasters, Verizon, Hunter Douglas, Cleveland Clinic, National Grid, Smuckers, Clarke, Fairmount Minerals, McKinsey, Parker, Dealer Tire, Webasto, and Wal-Mart as well as the Navy, Red Cross, United Way of America, USAID, United Nations, the Global Compact, and hundreds of international private voluntary organizations (the GEM project.) David is also a founding Board Member of the Taos Institute and the International Association of Positive Psychology.
David has published 25 books and authored over 100 articles and book chapters. He has served as editor of both the Journal of Corporate Citizenship with Ron Fry and the current academic research 4-volume series on Advances for Appreciative Inquiry, with Michel Avital. In 2010 David was honored with the Peter F. Drucker Distinguished Fellow award. David's books include Appreciative Inquiry: A Positive Revolution in Change (with Diana Whitney); The Organization Dimensions of Global Change (with Jane Dutton); Organizational Courage and Executive Wisdom (with Suresh Srivastva); and The Strengths-based Leadership Handbook (with Brun & Ejsing.) David's work has received many of awards including Distinguished Contribution to Workplace Learning by ASTD; the Porter Award for Best writing in the field of Organization Development and the Aspen Institute Faculty Pioneer Award. In 2016 David was named as one of the nation's top thought leaders by Trust Across America, and honored as one of "AACSB's Most Influential Leaders."
In the highest recognition, Champlain College's Stiller School of Business honored David's impact with an academic center in his name. Opened in 2014 it is called the David L. Cooperrider Center for Appreciative Inquiry, and David serves as its Honorary Chair. Jane Dutton, former President of the Academy of Management said, "David Cooperrider is changing the world with his ideas and who he is as a person. There are few who combine such insight, inspiration and energy."
3:00 pm
3:00 pm-3:15 pm Ball Room Lobby Break
3:15 pm Concurrent sessions
3:15 pm-4:30 pm

(1A) More Than Words: Using the Golden Circle Framework to Develop a Go-to-Market Strategy

The purpose of this concurrent session is to demonstrate the use of Simon Sinek’s golden circle framework for developing a go-to-market strategy.

The purpose of this concurrent session is to demonstrate the use of Simon Sinek’s golden circle framework for developing a go-to-market strategy, especially in the context of higher education. Sinek suggests, very simply (although not easily as it happens), that companies ought to begin ‘life’ by asking the question why. All companies know their what, Sinek claims. Some know their how. But few know their why. And this is critical, he continues, because “consumers do not buy what you do, they buy why you do it”. This concurrent session begins with an overview of the golden circle framework. It then demonstrates the use of the golden circle framework for developing a go-to-market strategy with illustrations from both for-profit and not-for-profit companies. Finally, the concurrent session concludes with an example of the golden circle framework in use in higher education.

• An understanding of the golden circle framework
• An appreciation for the use of the golden circle framework for developing a go-to-market strategy
• The ability to apply the golden circle framework to develop a go-to-market strategy

Marketing and Information Systems Leadership
John Branch
John Branch Clinical Assistant Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Faculty Associate, Center for Russian, East European, & Eurasian Studies Ross School of Business, University of Michigan
Professor Branch currently teaches a variety of marketing and international business courses at the undergraduate, graduate, and executive levels. He also serves as Co-Director of the School's Yaffe Digital Media Initiative And he is associated with the University’s Center for Russian, East European, & Eurasian Studies.
Prior to joining Ross, Professor Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years. He began his academic career in 1993, however, as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), ESAN (Peru), Stockholm School of Economics in Riga (Latvia), and the Sasin Graduate Institute of Administration (Thailand). He has also been a visiting scholar at Wolfson College of the Unviersity of Cambridge (England), Queen Elizabeth House of the University of Oxford (England), and the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.).
3:15 pm-4:30 pm

(1B) University Partnerships: How Two Universities Are Creating a Win-Win Partnership

Follow the journey of Athabasca University and Boise State University who have initiated a partnership that leverages each other’s strengths to turn an internationally recognized face-to-face leadership program into a powerful online course with a global reach.

Athabasca University is known as one of the most progressive on-line Universities in the world. Boise State’s Leader Development Program has been delivered face-to-face internationally to over 30,000 participants. These two universities are partnering to create an on-line version of the Leader Development Program with Boise State providing the core content and Athabasca uplifting the content for on-line delivery. Although the partnership is still in process, you will learn about the challenges faced, obstacles overcome and desired win-win outcomes associated with an international partnership. We will discuss the contracting process, transfer of program materials, and legal implications associated with the partnership.
Our desire is that other universities will see the benefit of building on each other’s strengths to create a win-win strategy for professional development.

• Recognize the strength of university partnerships
• Discuss the potential obstacles and solutions related to partnering
• Learn lessons that will reduce the stress and complexity of creating a partnership

Programs
Paul Bentley
Paul Bentley Director of the Center for Professional Development Boise State University
Jessica Scott
Jessica Scott Director, Professional and Corporate Relations Athabasca University
3:15 pm-4:30 pm

(1C) Lead Nurturing–Creating and Delivering Content that Inspires and Converts

Discuss successful practices in lead nurturing thru various channels to increase lead to registrations for Open Enrollment programs. The session will cover different scenarios and system configurations. It will focus on strategies and tactics of data gathering, and communication sequence design to increase message relevance and maximize lead conversion rate.

Lead Nurturing is a fundamental part of a modern marketing lifecycle for open enrollment and custom programs alike. It enables to convert more customers faster by learning about their needs and motivation right away and tailor communications with them accordingly. It changes a conversation from “Are you ready to enroll?” or “Attend our information session…” to “What are you looking to achieve with our program? What are some roadblocks?” It shows the way your program can help people be more successful. This approach enables aligning customer-centric values with communication with the potential attendees. Learn how centers implementing advanced lead nurturing techniques are able to grow the lead-to-registration ratio by up to 50% while increasing customer satisfaction.

* Ways to optimize your communication mix
* Establish communication sequence
* Optimize conversion paths
* Design communication flow to nurture leads to create greater recruitment impact

Business Operations Marketing and Information Systems
Mykola Sarazhynskyy
Mykola Sarazhynskyy Vice-President, Marketing Solutions ProEd
Regarded for his ability to implement complex changes that have a transformative impact on marketing effectiveness and are critical to bottom-line growth, Mykola oversees integrated campaign management including email and direct marketing, paid search marketing, search engine optimization and web analytics, lead generation and nurturing. Prior to his current role Mykola served 6.5 years as a Marketing Director at the University of St. Thomas. He led a team of marketing and customer service professionals delivering brand-consistent online and in-person pre- and post-program experience. He has teaching and speaking experience in graduate and non-degree programs on various topics of Internet Marketing and Online Lead Generation.
3:15 pm-4:30 pm

(1D) Think About This: Reflection in Executive Education Programs

The purpose of this facilitated round table discussion is to explore the use of reflection as an activity in executive education programs.

The purpose of this facilitated round table discussion is to explore the use of reflection as an activity in executive education programs. According to David Kolb, people learn by progressing through an iterative cycle of 4 steps: 1. concrete experience (you do something), 2. reflective observation (you think about what you did), 3. abstract conceptualization (you make generalizations or hypotheses), and 4. active experimentation (you test out what you generalized or hypothesized with additional experiences).

• An understanding of David Kolb’s learning model
• An appreciation for the value of reflection as an activity in executive education programs
• Some guidelines for the effective use of reflection as an activity in executive education programs

Programs
Marcus Collins
Marcus Collins Lecturer Ross School of Business, University of Michigan
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age's 40 Under 40 (2016) and Crain's Business Detroit's 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share to create contagious marketing programs that extend across both the online and offline world of ‘social.’ His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few. Before joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé. Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is a faculty member at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated lecturer of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, TEDx, and Talks at Google. Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.
3:15 pm-4:30 pm

(1E) Design Thinking Demystified

For some, design thinking is a boon because it provides insightful solutions that delight users and drive value for shareholders. For others, the term buzzes off the pages of the business press and is adopted by organizations in anxious need of what’s next. For the balance, the process exists on a continuum of thought somewhere between bona fide breakthrough and absolute B.S.

Regardless of what many think, design thinkers are not members of an exclusive club. The only requirement is an earnest desire to make some corner of the world better tomorrow than it is today. In that sense, design thinking is not so different from creative problem solving (CPS).
Design Thinking Demystified will allow participants to dive into a challenge and shift their perspective about the nature of Design Thinking through hands on experience and thoughtful discussion about future application.

Awareness of fundamental elements of the Design Thinking mindset and toolkit including empathy (articulating unmet needs), framing (discovering opportunities and developing points of view) and prototyping (building and testing ideas).

Strategy and Management of Centers Staff Development
Peter Zapf
Peter Zapf Partner, Design Planning Lead, Adjunct Professor, Program Faculty, Executive MBA, Certificate in Executive Management, Certified Innovation Mentorship Program Fogpilot LLC, Illinois Institute of Technology, Institute of Design, University of Notre Dame, Mendoza College of Business, Stayer Center for Executive Education
Peter Zapf is a design planner focused on helping organizations realize what is next for their stakeholders through a values-driven design process. As Design Planning Lead at Fogpilot, a Chicago-based consultancy, he facilitates strategic planning, brand design, and creative problem solving and innovation workshops. He has worked in advertising and marketing since 1986, writing and providing marketing strategy at nationally renowned agencies including Carmichael Lynch, DDB, The Leap Partnership, McConnaughy Stein Schmidt Brown, Flow Creative, and :gyro.
In addition to his Bachelor of Arts Degree from the University of St. Thomas, St. Paul, MN, Zapf has a Masters of Design Methods degree (MDM) from Illinois Institute of Technology Institute of Design, a leading center for human-centered innovation planning education. Zapf is an adjunct professor at Illinois Institute of Technology Institute of Design. In addition to teaching Design Analysis + Synthesis, he conducts innovation workshops with its executive education team. Zapf also serves as Program Faculty for the Strayer Executive for Education Center within the Mendoza School of Business at the University of Notre Dame, teaching various sessions for the Certified Innovation Mentorship program and an Introduction to Design Thinking workshop for its Certificate in Executive Management.
4:30 pm
4:30 pm-6:00 pm Capitol View Terrace North Program Awards Selection
6:30 pm
6:30 pm-8:30 pm Ball Room Dinner + Edutainment
8:00 pm
8:00 pm-11:00 pm sideYARD RESTAURANT Designated Networking Area Open
November 16, 2019
7:00 am
7:00 am-8:00 am sideYARD RESTAURANT Breakfast
8:00 am
8:00 am-9:00 am Lobby Transportation to UT Austin
9:00 am Keynote
9:00 am-10:30 am

(K2) What it really means to be a company

Identify the factors that will move you beyond the bond of shared office space and matching branded apparel to become a company that works purposefully for employees and customers alike.

A brief look back at the origins of the word “company” can teach us a great deal about what it really takes to share a mission, work effectively as a team, and find purpose in our work. Using his proven V-REEL® Framework for strategic thinking as a guide, Dr. David Flint sets the stage for leaders and team members alike to learn more effective communication, begin thinking critically as a team, and realize the long-term benefits of sharing more than a brand. Educator, author, consultant, podcast host, and dog walker, Dr. Flint weaves themes of critical thinking, (V-REEL) Value creation, Rareness, Eroding factors, Enabling factors and Longevity with stories
from more than 30 years of walking alongside students, entrepreneurs, corporate clients, and his dog, Leska, as they seek fulfillment in work and in life. Dr. Flint’s unique combination of management expertise, and knowledge of global markets, and thought provoking, light-hearted story-telling will move the audience to seek something better for themselves and their teams. His keynote address will provide both inspiration and a new way of thinking that will move them from understanding the status quo to realizing the power of thinking and working with purpose.

* Inspiration and a tool to use to move to a new level of team work and business operations
* Introduction to the V-REEL® Framework; thinking through Value, Rareness, Eroding Factors, Enabling Factors and Longevity in order to think and communicate more
effectively about how the organization and individuals within it create value in the marketplace
* Insights into what it takes to create value and win in the competitive executive education marketplace
* Understanding of what it takes to achieve and maintain some degree of rareness in the marketplace and how that can shape all aspect of your business operations
* Reflection into personal value creation, living and working with purpose, and how to think clearly about what that might look like

Marketing and Information Systems Leadership Staff Development
David Flint
David Flint Clinical Professor Texas A&M University
David Flint is a professor, mentor, musician, world traveler, dog walker and, as an entrepreneur, a habitual risk taker. He has been engaged in entrepreneurial activities since the early 1980s across multiple industries and is presently involved in board or leadership positions across business endeavors in software applications, real estate, and insurance. David serves on the board of several not-for-profit organizations with both domestic and international activities and is passionate about helping businesses, entrepreneurs, and individuals succeed.
10:30 am
10:30 am-11:00 am Lobby Break + Expo
11:00 am Concurrent sessions
11:00 am-12:15 pm

(2A) New Markets - New Offers - New Processes – New Delivery Models: Customer Driven, Competency-based Design for Open Enrollment Programs

Custom programs are driven by client interests while open enrollment is often driven by available content and market assumptions. Explore a process for engaging senior managers in open-enrollment program innovations.

Learn an approach for engaging senior executives in program design and development and in creating a series of programs for targeted roles.
This session identifies a process for effectively engaging more than seventy-five senior managers in a competency-based program design process. We describe our step-by-step approach for creating new offers, identifying new target markets, incorporating new design and development processes, and building an efficient program delivery model. We conclude with lessons learned and potential applications to additional role-based design opportunities.
Mason’s Executive and Professional Education launched the C-Suite (CXO) program series with the Chief Learning Officer (CLO) program for the federal sector. We recruited a CLO advisory council to provide guidance on role clarity and identify competencies of the successful CLO. This was accomplished over multiple iterations. The council reviewed our CLO program design documents, suggested additional topic areas and refined the content of those topics we proposed. Many council members offered to participate as guest speakers, panel members and adjunct faculty for the program. Since that time, we have formed advisory councils to include Chief Data, Chief Risk, Chief Workplace Strategist, Chief Procurement and Chief Well-being Officers.

1. Increase the success rate for new open-enrollment programs.
2. Learn an approach for engaging senior managers in program design, development and delivery.
3. Engage managers and executives in marketing and enrollment efforts.

Programs
Roy Hinton
Roy Hinton Associate Dean School of Business George Mason University
Whitney Caldwell
Whitney Caldwell Instructional Design School of Business George Mason University
Barbara Agan
Barbara Agan Program Manager Mason Executive and Professional Education George Mason University
11:00 am-12:15 pm

(2B) Crowdsource the Ultimate Evaluation Form!

The smiley sheet (or online equivalent) provides immediate, albeit shallow, feedback. What are best practices? Share with your colleagues. Can we design the Ultimate Evaluation Form/Survey?

For some program directors, evaluation forms are a necessary evil. They provide a quick snapshot of participants’ immediate impressions jotted down as they are trying to make a hasty exit from the training venue. This “sketchy” feedback is used for quality monitoring, accreditation purposes, and in some cases, scores affect instructors’ remuneration.
Whether conducted in person or online, for open-enrolment or custom courses, survey results can be more (or less) meaningful depending on the questions asked. What do you measure? Do you align your questions with content and course objectives? Does the order in which you ask questions or the way you present the choices influence the responses?
Come prepared to discuss the pinnacles and pitfalls of the ubiquitous evaluation form – the thorn in your side or the jewel in your center’s crown. Please bring samples of your forms or examples of issues you have experienced. We will share video of instructors reading less-than-stellar responses – the CMED version of Mean Tweets. Small groups will brainstorm various topics, then re-group to see if we can devise the Ultimate Evaluation Form.

* New ideas on what to measure
* New ideas on how to measure
* Ways to solicit richer, more meaningful feedback from program attendees
* Best practices in structure and format
* The knowledge you are not alone – others are struggling with the same issues.

Business Operations Custom Programs and Business Development
Charmaine Stack
Charmaine Stack Director University of Victoria Peter B. Gustavson School of Business Executive Programs
Radhika Nair
Radhika Nair Associate Director, Domestic Programs University of Victoria Peter B. Gustavson School of Business Executive Programs
Eddie Isted
Eddie Isted Account Executive University of Victoria
Eddie has over 10 years experience in sales, marketing, business development, client relations and market intelligence, largely in the promotion of non-credit open-enrollment and custom executive education. Eddie creates and implement initiatives that increase awareness and sales of programming and support each unique portfolios’ strategic plans at the Gustavson School of Business at the University of Victoria
11:00 am-12:15 pm

(2C) ProEd Membership Resources for Success

Discuss successful business operations and marketing best practices using unique resources available to ProEd Members

The ProEd Membership Program brings together highly successful group of schools, professionals, faculty, and thought leaders together to share unique resources and best practices throughout the year. The goal of the Membership Program is to provide centers access to proven strategies, research data, current best practices, and a variety of resources to help increase business and, most importantly, maintain quality while improving the bottom line.

• Ways to access and use resources
• Discuss practical aspects of new resource development
• Receive feedback

Business Operations Marketing and Information Systems
Mykola Sarazhynskyy
Mykola Sarazhynskyy Vice-President, Marketing Solutions ProEd
Regarded for his ability to implement complex changes that have a transformative impact on marketing effectiveness and are critical to bottom-line growth, Mykola oversees integrated campaign management including email and direct marketing, paid search marketing, search engine optimization and web analytics, lead generation and nurturing. Prior to his current role Mykola served 6.5 years as a Marketing Director at the University of St. Thomas. He led a team of marketing and customer service professionals delivering brand-consistent online and in-person pre- and post-program experience. He has teaching and speaking experience in graduate and non-degree programs on various topics of Internet Marketing and Online Lead Generation.
11:00 am-12:15 pm

(2D) Developing Leadership Skills: Changing the Mindset

Becoming aware of the nature of judgment calls and cognitive bias can help change our mindset to make better leadership decisions that result in better outcomes.

Few skills distinguish a leader more than the ability to make good decisions. As leaders, we are often called upon to make tough calls in ambiguous conditions. Sometimes our thinking is affected by cognitive bias without our even knowing it. Recognizing when we are making a judgement call rather than a simple decision is a first step toward better decision making. Recognizing types of judgment calls help us make better judgments. Becoming aware of how our minds are affected by cognitive bias can help us change our mindset to make choices that lead to good outcomes.
When we have to make tough choices or tough calls in ambiguous conditions we are making judgement calls. In this session we will review several types of judgement calls, then focus on cognitive bias, that is, how our mind affects our decision making even without our knowing it. We will address how we can recognize cognitive bias and, thereby, change our mindset to make better decisions by avoiding it. Last, we will examine how structuring a decision can provide a “nudge” that can help people overcome cognitive bias and make better choices.

This session will prepare participants to recognize judgment calls and how to make better choices under ambiguous conditions. We will review several types of judgment calls, including to act or not to act, staying vs. quitting, risk vs. security, and chance vs. control.
Participants will gain awareness of how cognitive bias affects decision making and ways to overcome it. We will review several key types of cognitive bias and how they affect our thinking. These will include present bias, attrition error, the gambler’s fallacy, and sunk cost bias.
Finally, participants will be able to recognize how a “nudge” can help overcome cognitive bias and how to change decision making architecture so that people are more likely to make better choices.

Leadership Staff Development
Mary Deville
Mary Deville Statewide Trainer University of Arkansas at Little Rock, MidSOUTH Training Academy
11:00 am-12:15 pm

(2E) Pushing the Queen Mary with Your Thumb – Nudging Your Way to Change in Operations

Learn to make significant internal operations modifications by working incrementally.

Getting control of your business operations within a risk-averse University context can seem like an unattainable dream. Does it seem like your whole department needs work? Perhaps it might help to know not all change is best accomplished in one monumental push. Teams often resist moving to a better process because it seems too overwhelming to learn and implement. Larger institutions may even have structural impediments to implementing major process overhauls.
Don’t despair: change is still possible. We’ll discuss ways to nudge your team to better performance by identifying and addressing the small moves that can redirect processes. Small modifications, not surprisingly, often take less time to implement and enforce. They frequently become ingrained in process faster. Teams even stop complaining about them faster. If you can’t conquer a full procedural implementation, try starting small.

• Real world examples of small changes that paid big dividends
• Learn how to identify where a nudge might work
• Learn how to put support in place so that the nudge sticks
• Tips on how to gain buy-in from risk-averse staff

Business Operations Leadership Staff Development
Winlock Brown
Winlock Brown Director of Business Operations UT Law Continuing Legal Education
12:15 pm
12:15 pm-1:15 pm Lobby Lunch + Expo
1:15 pm Keynote
1:15 pm-2:45 pm

(K3) This Is Not Working: Speaking Up About Failure

In order to have honest conversations about success, we need to have honest conversations about failure. Learn how failure-tolerant leaders pave the way for real change in their lives and in their organizations.

The psychological, social, and emotional stigmas of failure can be crippling. These stigmas create crushing fear, which in turn threatens positive change, innovation, and progress. How can we develop failure-tolerant leaders? How can we as leaders create cultures of openness, learning, and resilience by leveraging our own personal shortcomings and failures? How do we prepare for failure, respond to failure, and build on failure, whether it’s our own or someone else’s? In this raw and refreshing session, we will get real about failure and its critical role in personal, team, and organizational development.

* Cognitive restructuring: Learn how to shift the mindset of failure from fear to courage.
* Speaking up about failure: Learn how to reflect, embrace learning, and be a model for change in your team or organization.
* The progress equation: Practice building resilience and sparking action, even amidst failure.
* Six-word stories: The audience is encouraged to share their six-word failure stories on social media using the hashtag #sixwordfail during the keynote and beyond.

Programs Faculty Leadership Staff Development
Lauren C. Miller
Lauren C. Miller Leadership Coach & Instructor Carnegie Mellon University, Tepper School of Business
Lauren leverages a unique combination of a traditional business background, multiple executive coaching certifications, and experience in both small/boutique and large global consultancies. Prior to joining the Tepper School, Lauren was a program and organizational development consultant leading experience design and transformational change projects for clients such as Nike, Dexcom, BMW, FedEx, and Salesforce. Over the years, Lauren has pivoted her career from a technology-focus to a people-and-team-focus, being particularly curious about leadership during times of organizational change. The common threads in Lauren’s work are systems-thinking, inquiry, and reflection. In addition to coaching and facilitating workshops at the Tepper School, Lauren also speaks and writes about organizational development and leadership topics. Lauren received her undergraduate degree in business administration and entrepreneurship from the University of Connecticut, and her master's in organizational learning and change at Northwestern University.
2:45 pm
2:45 pm-3:15 pm Lobby Transportation to Sheraton
3:15 pm
3:15 pm-9:00 pm City of Austin Free time + Dinner on Your Own
8:00 pm
8:00 pm-11:00 pm sideYARD RESTAURANT Designated Networking Area Open
November 17, 2019
7:00 am
7:00 am-8:00 am sideYARD RESTAURANT Breakfast
8:00 am
8:00 am-9:00 am Lobby Transportation to UT
9:00 am Keynote
9:00 am-10:30 am

(K4) A Manager’s Guide to Mentoring

Dr. Basu is a fun and entertaining educator and his session on mentorship is designed to help you walk away with influence tips to help you grow your leadership qualities.

Your employee’s productivity is most directly impacted by your ability to mentor him or her. This session will focus on your ability to influence others during discussions, informal negotiations and personal interactions. Learn to break through the barriers that often block your message. You will develop the power necessary to be an effective and well-received messenger, learn to avoid conflicts and confrontations and use bargaining power to your advantage. These goals are achieved by identifying important factors that impact your ability to persuade and connect with others around you.

* Connect with others and lead through quality relationships
* Focus on the needs of others
* Becoming a persuasive messenger
* Leading with fairness

Leadership Staff Development
Raj Basu
Raj Basu Professor of Management Oklahoma State University, Spears School of Business
Raj Basu, Ph.D. helps managers become leaders and achieve optimal performance from employees. Dr. Basu is on management faculty in the OSU Spears School of Business. He is a member of the Academy of Management and the Southern Management Association, and is also a graduate of Leadership Oklahoma, Class XVIII. His research has been published in multiple academic journals. Dr. Basu received his MBA from Duke University and a Ph.D. from Purdue University.
Dr. Basu researches and teaches in the areas of leadership, employee performance, team building and change management. He is a three-time recipient of the Chandler-Frates & Reitz Award for Outstanding Teaching in the MBA Program, the Greiner Award for Outstanding Undergraduate Teaching and the Richard Poole Award for Excellence in Outreach.
10:30 am
10:30 am-11:00 am Lobby Break + Expo
11:00 am Concurrent sessions
11:00 am-12:15 pm

(3A) Be the best Mentor you can Be

This session will go over the guiding principles of being the mentor that fits with your current skills.

The term “Mentoring” means so much but is actually used so little in our everyday works. The facilitators will explain what it means to them and how to incorporate it into your skillset as a leader of outreach programs.

• A clearer understanding of what mentoring means.
• What types of people need mentoring and who needs just a small dose.
• The outcomes that can be generated when it comes to sharing your expertise
• Are you a good mentor and how you can become an advocate for your entire team to mentor faculty, customers, and peers.

Business Operations Faculty Staff Development
Paul Slaggert
Paul Slaggert Current Member of the Mentor Alliance
Paul Slaggert has more than 20 years of experience in academic leadership roles at Notre Dame, the University of Cincinnati and Boston College. He has taught extensively in the areas of finance, business management and leadership. Prior to joining Notre Dame, he was Director of the Cincinnati Center for Management and Executive Development in the College of Business Administration at the University of Cincinnati for 12 years. He holds a BBA in Management from Notre Dame and an MBA in Finance from Boston College.
Deb Kennedy
Deb Kennedy Current member of the Mentor Alliance
Deb is an executive coach and leadership development specialist working with professionals and companies to develop strategies for successful careers and a balanced life. She leverages her 25+ years of corporate leadership experience in finance, marketing, sales and strategy to guide individuals and teams in moving through change. From 2008 to 2018 Deb was the Director of Executive Education for Bentley University near Boston, MA. Before that Deb spent more than 15 years as an executive in the energy industry in Boston, leading teams in finance and marketing in the midst of deregulation and massive change. Her corporate experience focused on developing and implementing innovative strategy and business process improvement. Deb is the former CMED Chair and the Advisory Board Member as well as current member of the CMED Mentor Alliance.
11:00 am-12:15 pm

(3B) Transforming an Open Enrollment program into Custom Programs – One Open Enrollment/Two Approaches

Join us for a case study in how a standard open enrollment program can be customized for two different clients.

Looking to expand your business model from just Open Enrollment to include Custom Programming? Where do you start? Join us for a walkthrough of how our team took a standard Open Enrollment Program and customized it for two very different clients. We’ll share the way we engaged faculty to develop and sell the program to the client. Other tools included simulations and customized case studies to build on the basics of the Open Enrollment program and bring a product that the client felt would meet their objectives.

* Inspiration to create custom programs to expand your business model
* Methods of engaging faculty to assist in selling a program
* Simulation tools to engage the participants

Business Operations Programs Marketing and Information Systems Custom Programs and Business Development
Brandi Plunkett
Brandi Plunkett Executive Director Center for Executive Development, Mays Business School, Texas A&M University
Kim Sutphen
Kim Sutphen Associate Director Center for Executive Development, Mays Business School, Texas A&M University
11:00 am-12:15 pm

(3C) Evidence-Based Approach to Program Curriculum Development

One university’s experience, noting successes and failures, in using a research-informed approach in the design and development of its international parliamentary professional development programs.

Traditionally, the approach to parliamentary professional development and executive education programs has been to identify ‘global best practice’ and build a curriculum around that. The results have generally been disastrous, as what works in one country does not work in another. Furthermore, there was little to distinguish one institution’s professional development programs from another. This was noted by clients, who often complained: “We have heard all of this before. We need something which is tailored to our own needs.”
Recognizing these problems, McGill University’s School of Continuing Studies adopted a new approach. With funding from research funding agencies in Canada and the United Kingdom, research was undertaken on how the needs of Members of Parliament and of Parliamentary Staff differ across regions, sub-regions and selected countries around the world. The results informed the curriculum development of two of McGill’s international professional development programs. Further, program delivery allowed testing research findings and resulting curriculum, which in turn both allowed McGill to ‘tweak’ and improve the programs and to identify additional areas requiring further research.

* An appreciation of the potential links between university research and professional development/executive education programs. This gives the possibility of greater integration, and appreciation for, continuing education programs within the university, and, at the same time, providing researchers the opportunity to develop actionable applied research programs.
* An understanding of how combining applied research into curriculum development, and allowing feedback from delivery of professional development & executive education programs back into new research activities can result in a cutting edge unique curriculum.
* A practical example of how to serve the needs of clients by facilitating a constant feedback loop:
Research Results > Curriculum Design > Program Delivery > Validation/Revision of Research Results > Identification of new research needs
There is constant feedback from the programs to the research team and back to the programs, which helps maintain the relevance of the programs to clients’ needs, with regular revision to the curriculum.

Custom Programs and Business Development
Rick Stapenhurst
Rick Stapenhurst Assistant Professor (Professional) McGill University, School of Continuing Studies
Inna Popova
Inna Popova Director, Career and Professional Development, Non-Credit Programs McGill University, School of Continuing Studies
11:00 am-12:15 pm

(3D) Leading Your Center: Talking About the Things Nobody Wants to Talk About

From facilitators, to content; budgeting, to structure; have some of the most frequently asked questions addressed by CMED Center Leaders with a proven track record of growth and success.

According to John Maxwell, “Everything rises and falls on leadership.” If that is true, then ensuring that we are leading our centers well is vital to our organizations, our Universities, and our careers. However, the complexity, bureaucracy and intricacies related to centers can blur the definition and execution of effective center leadership. David Lawrence and Daniel Rundhaug will lead a panel on areas of center leadership that are vital to you and discuss best-practices for your consideration and implementation.
This can function as a panel discussion with IPEx and 3-4 other leading Centers within CMED. After distributing, collecting and analyzing survey results from an online pre-conference survey, the session will be crafted around the top-10 +/- center issues as it relates to Center leadership and management. From the panel approach, attendees will be able to hear different perspectives of what works at various locations and identify helpful models that might translate to their specific context.

* Discover best practice ways to lead your center strategically and increase your center’s real and perceived value to the University.
* Become exposed to methods to increase consistency in forecasting custom programs and expanding your center’s influence to businesses around the University.
* Identify ways to lead facilitators as opposed to being led by them.

Business Operations Leadership Custom Programs and Business Development
Daniel Rundhaug
Daniel Rundhaug Executive Director Davenport University, Institute for Professional Excellence
Daniel is recognized as an exceptional leader in the areas of organizational leadership and development. He possesses skills in communication, research, analysis, strategic planning processes and development. He excels in both leadership and management skillsets, being able to create and communicate visionary direction as well implementing the necessary strategies to see the vision become a reality. Daniel’s quality work will be detailed-oriented and people-centered. Daniel has had a wide breadth of experience in providing value to clients through content creation, facilitation and consultative services.
David Lawrence
David Lawrence Vice President for Admissions and Strategic Partnerships Davenport University
David brings over 22 years of experience in assisting businesses improve their organizational learning efforts to increase profitability. IPEx works with organizations in the areas of business, technology, and healthcare to understand their needs and provide solutions designed to facilitate organizational growth. His areas of expertise include: training and developing leaders, improving sales and profitability, and developing and implementing strategic plans. He served as director of sales with a leading high-tech company in the Mid-West. He successfully facilitated sales process improvements in collaboration with companies such as Microsoft, IBM and Hewlett-Packard.
12:15 pm
12:15 pm-1:15 pm Lobby Lunch + Expo
1:15 pm Keynote
1:15 pm-2:45 pm

(K5) Future of Learning: Digital Content and Micro-credentials

Learn how innovative executive education programs are deliver engaging and scalable digital learning experiences for companies and using digital credentials to help recognize, document and promote new learning and skills.

The rapid pace of change and digital disruption in the workforce is driving heightened demand for innovative executive education programs that can help companies stay competitive. Join leaders from Intrepid by VitalSource and Credly to learn how forward-thinking executive education programs are partnering with companies to deliver engaging and scalable digital learning experiences that develop people and help organizations adapt to quickening change. See how leading organizations are using digital learning credentials to help recognize, document and promote new learning and skills. Examples will include how Northwestern’s Kellogg School of Management, London Business School and INSEAD addressed the transformation needs of Microsoft with innovative digital approaches.

* Understand the changing expectations of corporate buyers of executive education
* Learn about innovative and impactful digital executive education approaches to address those needs
* Hear how open digital badges and credentials can add value to your programs.

Programs Custom Programs and Business Development
Pete Janzow
Pete Janzow VP, Business Development Credly
Sanjay Advani
Sanjay Advani Sr. Director, Intrepid Alliances Intrepid by VitalSource
2:45 pm
2:45 pm-3:15 pm Lobby Break + Expo
3:15 pm Concurrent sessions
3:15 pm-4:30 pm

(4A) Exec Ed 2.0 - Partnering with L&D Community

The session will explore several new business models for university-based executive education in support of the dynamic and challenging changes to the HR and L&D community.

In 2018, my session discussed Progressive Credentialing as a way for universities to stem the declining demand for custom programs. This session will expand on this example, to also discuss L&D strategy, SME training, performance coaching, and other models that can offer client partners more than the list of open courses and the
ability to provide a customized design. The session will provide a broad overview of opportunities, and ask the audience to consider creative new models in their own markets. These ideas will be tested against a framework for innovation, to determine what ideas are likely to be most successful.

- Open discussion of the advantages of university-based executive education
- Insight into differentiation opportunities, based on university strengths and market opportunities
- Creative ideas form peer organizations
- Identification of 1-2 potential opportunities to explore

Faculty Leadership Custom Programs and Business Development
Dan McGurrin
Dan McGurrin Director, Exec Ed NC State University
3:15 pm-4:30 pm

(4B) Defining & Improving Processes – How to make sure the baton handoff is fast and solid in the race of delivering a program

Process definition and improvement are critical to ensure that each step of selling, creating, and delivering a program is done by the right person at the right time.

When our team grew from 3 to 5 and calls for programs started picking up, we quickly realized that we needed a method of getting the institutional knowledge from the current staff to the new team members. Additionally with growth, roles and responsibilities were reassigned. So how do we make sure that everyone understands what their responsibility is and when they are supposed to act? We went through the exercise of a developing a swim lane chart starting with contact with a potential client and ending with the after action review of the delivered program. Every single step was identified, reviewed for process improvement, and assigned to a team member. Templates for many of the processes were created. After experimenting with various project management/checklist software programs, we finally arrived at a solution that is taking the processes identified thru the swim lane exercise and ensuring we don’t miss a step. In this session we will describe how we recognized we had a challenge, the exercise we went through to identify roles and responsibilities and the solution implemented. Sample templates will be provided to participants.

* Inspiration to think through your processes
* Identify where there may be gaps or opportunities for tasks to slip through
* Observe the method a team used to work through this process
* Understand the pros and cons of various software tools

Business Operations Programs Marketing and Information Systems
Kim Sutphen
Kim Sutphen Associate Director Center for Executive Development, Mays Business School, Texas A&M University
Brandi Plunkett
Brandi Plunkett Executive Director Center for Executive Development, Mays Business School, Texas A&M University
3:15 pm-4:30 pm

(4C) Mini MBA Panel

This session will highlight the business acumen programs from five to six schools, plus a faculty representative in Executive and Professional Development.

The growth of business acumen programs is growing exponentially because of mergers, acquisitions, expansion/downsizing, retirements, collaboration within high performance teams. No matter what they are called – Mini MBA, Certificate in Executive Management, business acumen, business certificates – they are all answer the need by individuals to increase their knowledge of business. Also, as note in CMED 2018, companies are using these programs as stepping stone to the MBA/EMBA degree program.

Learn from those that run the programs for open enrollment, purposes, on-line, and custom engagements. They all satisfy a need and its important for you to learn from those who have tried and succeeded in tapping this revenue stream.

Business Operations Marketing and Information Systems
Paul Heroman
Paul Heroman Senior Assoc. Director University of Notre Dame
Vickie Maris
Vickie Maris Assistant Director University of Notre Dame
David Steenstra
David Steenstra Professor Ferris State University
3:15 pm-4:30 pm

(4D) Get 90 New Ideas in 90 Minutes!

You won’t want to miss this fast-paced, idea-packed information sharing session. Come prepared with ideas and suggestions for just about anything you can think of that made a positive impact for your Center or your clients.

New program ideas – marketing tips – participant gifts – streamlined processes – revenue selections – online delivery tools – creative partnering opportunities.
No idea is a bad idea, if it works. The more ideas you have to share the more you have to take back with you and quickly implement. What a great way to have an immediate impact in your department.

* Take back many great ideas to quickly implement
* Streamline your processes for greater efficiency
* Impress your clients and coworkers with new and fresh ideas
* See what others are doing to get that extra edge.

Marketing and Information Systems
Eddie Isted
Eddie Isted Account Executive University of Victoria
Eddie has over 10 years experience in sales, marketing, business development, client relations and market intelligence, largely in the promotion of non-credit open-enrollment and custom executive education. Eddie creates and implement initiatives that increase awareness and sales of programming and support each unique portfolios’ strategic plans at the Gustavson School of Business at the University of Victoria
Arne Johnson
Arne Johnson Marketing Manager University of Minnesota
Arne has 10 years’ experience in agency account management in a variety of industries and roles, and over 10 years’ experience managing marketing in professional education. He develops and implements integrated marketing plans that promote the growth of U of M College of Continuing Education programs including professional education open enrollment short courses and certificates, contract training, professional conferences, personal enrichment programs and the Continuing Education and Conference Center.
Matt Mylott
Matt Mylott Interim Director UNC Wilmington
4:30 pm
4:30 pm-5:00 pm Lobby Transportation to Sheraton + Break
5:00 pm
5:00 pm-6:30 pm Ball Room Lobby Swag Swap
6:30 pm
6:30 pm-8:00 pm Ball Room Dinner + Program Awards Announcement and Presenting to Winners
8:00 pm
8:00 pm-11:00 pm sideYARD RESTAURANT Designated Networking Area Open
November 18, 2019
7:00 am
7:00 am-8:00 am sideYARD RESTAURANT Breakfast
8:30 am Concurrent sessions
8:30 am-9:45 am

(5A) Benchmarking Survey

This is your opportunity to discuss in detail important benchmarking data within university-based executive, professional development and continuing education, units. You will gain insights and new perspectives to strategic, financial, operational, and marketing challenges you may be facing regarding the program and services you currently offer.

* Meet the people who maintain and improve the survey methodology over the years
* Obtain benchmarking data specific to continuing education and executive and professional development organizations
* Get open enrollment and custom programming intelligence
* Gain financial intelligence pertaining to budgeting, revenue, costs and funding models
* Gather operational intelligence pertaining to program selection, content providers, registration and management systems
* Gain marketing and sales intelligence along with industry trends
* Provide your feedback to the survey team so they will implement changes in the next iteration
The survey team will share the Benchmarking report and the summary of their findings before the session.

Programs
Tania Xerri
Tania Xerri Director Health Leadership & Learning Network, Faculty of Health, York University
Melissa Endicott
Melissa Endicott Assistant Director Portland State University
Ross Morriss
Ross Morriss Director of Strategic Partnerships, External Engagement University of South Australia
Jenifer Renshaw
Jenifer Renshaw Director of Executive Education Kennesaw State University
Raveen Sanghera
Raveen Sanghera Program Director Simon Fraser University
8:30 am-9:45 am

(5B) Operational Excellence: Delivering Trully Transformative Experience

Position your whole organization to deliver transformational experiences to you customers and better support your instructors while at the same time insulating yourself from over-reliance on instructor perfomance.

You know top-notch instructors who deliver engaging classroom experiences. Don't miss the other components of outstanding customer experiences - from first contract to follow-up. Learn how to make your entire organization point to transformational outcomes for client organizations and individual participants.
In this interactive lecture/discussion you will learn choices on strategy, brand positioning, organizational capability, people and processes, and success measures that center leaders can make to operate with exellence across the board. You will learn how to operationalize those choices so that your center will deliver truly transformational educational experiences that will result in customer satisfaction, client retention, and sustained success for your center - and you!

* Understand how you center will compete and position itself in the market as well as the core competencies required to deliver on its strategic choices.
* Take away research-based insight on trends in business education and resulting corporate expectations for academically based programs.
* Learn how to integrate the processes and people in your organization to best serve your customers and support your instructors.
* Consider success measures within your team's control and their relationship to other measures of educational effectiveness.

Business Operations Marketing and Information Systems Leadership
Frank Lloyd
Frank Lloyd former Associate Dean, Vice President SMU Cox School of Business and Thunderbird School of Global Management
Frank served as an Associate Dean (2004-18), Executive Education at Southern Methodist University (SMU) Cox School of Business. He lead executive education business unit within top tier business school: marketing, sales, development and delivery of innovative, application-oriented non-degree programs that impact leadership and business. Revitalized sales to achieve annual growth of up to 50%; maintained revenue and profitability through 2007-9 recession and persistent slow recovery. Increased custom sales from 20% to 70% of revenue, leveraging long-standing school expertise in the energy industry. Established learning partnerships and obtained corporate sponsorships needed to launch national center of excellence in Latino leadership. Fortune 1000 client portfolio in health care, energy, retail, insurance, consumer products, hospitality, defense, real estate, manufacturing, services, telecom, industry associations and the George W. Bush Institute.
8:30 am-9:45 am

(5C) Next 90 Days

In this quick session you will be exposed to an effective method for planning and implementing strategic items on your to-do list generated during the conference. It starts from a methodology to evaluate strategy and work from desired revenue and profitability objectives to actionable tactical and program plans – how to quantify and support planned efforts. In a self-guided exercise, you will take a quick look back at the past 4 days, evaluate ideas and identify the key things that they may be able to implement within the next 90 days. You will then begin to look at the tactics to employ to achieve rapid results, developing a plan that can be used to manage internally and providing benchmarks for the first week, first month and first quarter following CMED.

Business Operations Strategy and Management of Centers Staff Development
Megan Kramer
Megan Kramer Associate Dean of Executive Education Eckerd College
Lovdy Grossman
Lovdy Grossman Director of Conferences and Training University of Texas at Austin
8:30 am-9:45 am

(5D) Professional & Executive Education Co-Op

Best content at the best price through the collective buying power of a Co-op

Share our best content, marketing material and operating practices… and access to a proven library of content that generates revenue at the best price possible.
The Professional & Executive Education Co-op is available to all who want to participate. We share our best ideas, content and marketing materials/strategies to grow program revenue. Have access to proven content, the ability to audit a course before investing in the ability to offer it, have instant access to marketing strategies, tactics and materials that fill classes… and learn from those that are doing it well.

Attendees will leave with the ability to access proven content, marketing support and a network of peers that are anxious to support you as you grow your department. The cost to below is simply the willingness to share. Through our collective buying power, the Co-op negotiates MASTER LICENSE AGREEMENTs with the most popular/successful training content providers. Co-op members enjoy the benefit of lower pricing from our collective purchasing power, as well as receiving ready made and proven marketing material to populate classes.

Business Operations Programs Marketing and Information Systems Leadership
Winthrop Jeanfreau
Winthrop Jeanfreau President/CEO VEREO Impact
9:45 am
9:45 am-10:00 am Ball Room Lobby Break
10:00 am Keynote
10:00 am-11:30 am BALLROOM

(K6) The Calm Before the Crisis

The Calm Before the Crisis is an interactive workshop to prepare leaders for crisis communications. For more than 20 years, Jackson Spalding, a national full-service marketing communications agency, has helped clients prepare for and react to crisis. This session will explore practical steps to communicating when it matters most. Jackson Spalding partner Joanna Singleton and senior strategic counsel Becky Powell-Schwartz will share what they see in their industry, so you can start to prepare for a crisis. The agenda includes defining a crisis, exploring the crisis mindset and the steps in responding to a crisis. Brands have worked too hard to build their reputation, only to be unprepared for a crisis that will damage their reputation.
The Calm Before the Crisis will provide clear action steps to make sure you and your company are prepared.

Business Operations Strategy and Management of Centers Leadership Staff Development
Becky Powell-Schwartz
Becky Powell-Schwartz Executive coach, Advisory Board leader, Jackson Spalding
Becky Powell-Schwartz is a veteran communicator and thought partner for executives, solving business and marketing/communications issues for more than 25 years. Using her years of insight and market knowledge, she serves as senior strategic counsel for Jackson Spalding in its Dallas office.
A trailblazer for women in marketing communications, Becky is the founder and CEO of The Powell Group, helping executives and organizations grow and protect their most important asset – their brand. Working in conjunction with Jackson Spalding, Becky mentors the Dallas office and facilitates community relationship opportunities for its growing team.
Becky’s depth of experience solving business and communications issues has made her a trusted advisor for executives of Fortune 500 and industry-leading companies across diverse business sectors. Whether working with clients like Starbucks, Overhead Door, 7-Eleven and Hanson, Becky is renowned for her client service and innovation. Jackson Spalding turns to Becky to consult during client needs of change and crisis. Her experience ranges from navigating murders, mergers and even the mafia. Becky guides the JS Dallas and its clients to develop leadership skills and to articulate strategy to motivate employees and drive action.
As an executive coach and Vistage International CEO Advisory Board leader, Becky serves as a sounding board and trusted advisor to executives from growing mid-cap companies. She offers the kind of practical wisdom that comes from decades working alongside leaders through challenge, change and crisis. She was named the 2017 Vistage Midwest Chair of the Year and received the 2018 Chair Excellence Award.
Becky is a graduate of the Harvard University Mediation Training program, Leadership America, Leadership Texas and Leadership Dallas. She is also the recipient of the Most Powerful Women in PR Award from the Council of Public Relations. Additionally, she currently serves on the advisory boards of the Texas A&M Mays Business School Center for Retailing Studies and is a past member of the Senior Source of Greater Dallas Board of Directors.
When she’s not teeing up innovative initiatives, you can find Becky on the green, or traveling with her husband, Charlie, to as many places with water (for her) and mountains (for him). While San Diego is a family favorite, her adventure bucket list includes the likes of an excursion to the Galápagos Islands. Becky says cooking is her love language, and she cherishes sharing meals as much as she can with her children and four grandchildren.
Joanna Singleton
Joanna Singleton Director Jackson Spalding’s Dallas office
Joanna Singleton leads Jackson Spalding’s Dallas office and is a co-owner of the agency. She’s a great example of the entrepreneurial spirit that continues to fuel the company’s growth.
After launching the Dallas office from her spare bedroom amid the 2009 recession, Joanna intrepidly built her team and business to attract notable national clients like Mattress Firm and Interstate Batteries. She has served B2B and consumer clients from large public companies to small startups, offering strategic counsel, national media relations support, extensive crisis communications and content marketing strategy.
Along the way, Joanna continued to weave JS Dallas into the cultural fabric of her hometown, donating significant pro bono support to Klyde Warren Park, Fair Park, Dallas Arts Week, JFK Day and her current role as volunteer publicist for the Rise of the Rest Tour.
She began working for JS as an intern in the nascent days of our Athens expansion, an experience that gave her a virtual template for planting her own office several years later. Earlier, she held internships in Washington, D.C., and had the distinction of participating in the release of the 9/11 Commission Report.
Joanna graduated, magna cum laude, from Washington & Lee University, exiting with degrees in Journalism and Spanish as well as a sweetheart who would become her husband. Today, Glenn and Joanna are the proud parents of two young children who keep them on their toes with their many activities.
Joanna is passionate about mentoring other entrepreneurs through her involvement with InspireMore, and promoting the work of Ntarupt, a north Texas organization focused on reducing the factors leading to teen pregnancy. Joanna is also currently in the Leadership Dallas Class of 2019, the Dallas Regional Chamber’s flagship leadership development program. When it comes time to re-balance, Joanna finds inspiration at her family ranch or by soaking up the culture in San Miguel de Allende.
11:30 am Plenary
11:30 am-12:00 pm

(PLB) Closing

Business Operations Programs Faculty Strategy and Management of Centers Marketing and Information Systems Leadership Custom Programs and Business Development Teaching Methods and Pedagogy Staff Development
Tania Xerri
Tania Xerri Director Health Leadership & Learning Network, Faculty of Health, York University
Chuck Black
Chuck Black Director Custom Corporate Solutions, Case Western Reserve University