June 24-25, 2019

Social Media and Digital Marketing Institute, Minneapolis, MN

Develop Customer Acquisition and Retention Strategy

Executive and Management Education units are seeking ways to acquire new customers and establish long-term relationships with their audience online. According to this Econsultancy / Adobe Digital Intelligence Briefing report, the priorities that sit atop marketers’ lists are content marketing, personalization, social media marketing, analytics, lead generation, automation, video, content management, audience and data management as well as search engine optimization.

ProEd’s own multi-year study of Social Media and Digital Marketing use by University-Based Business Education centers and conversations during numerous webinars highlighted a need for a forum to discuss best practices and develop strategies to make Social Media and Digital Marketing work for centers with budget constraints.

Why: We all need to learn more from our peers and industry leaders; discover best practices to retain existing and acquire new customers for our programs. Take time to think about environment, resources, and opportunities, and start developing or updating your center’s Social Media and Digital Marketing strategy.

Who: Executive and Marketing Directors and Managers responsible for overall communication with clients and directing center’s marketing and communications efforts; Open Enrollment Directors, Marketing Managers, Social Media Managers, and Coordinators of Colleges of Business, Executive Development, and Professional Education

When: 8:00 am – 5:00 pm, June 24,
8:00 am – 4:30 pm, June 25

Where: University of St. Thomas, Minneapolis, MN

How: Register online today.

Meet new people and reconnect with your peers during ProEd’s engaging and practical Social Media and Digital Marketing Institute!

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Join Marketing and Social Media leaders from University-Based Business Education centers this June to discover and discuss:

  • Cohesive Social and Digital strategy as part of integrated marketing and communication strategy
  • Customer Journey Mapping
  • How to justify and manage budget allocations
  • State of social media in university-based business education
  • Find your audience – identify your market – channel demographics
  • Audience engagement, content strategy and social selling
  • Best practices in creation content management
  • Tools and platforms to manage social channels
  • Workflow and content management
  • Social media manager roles and qualifications
  • Working with agencies and in-house
  • Paid advertising, lead generation, and lead nurturing on social media
  • Integration of Digital Marketing channels
  • Use of personal social media presence to promote center’s activity
  • Personal preferences vs unit’s voice and tone – how to pick articles to post
  • Connecting to alumni through social media for executive education
  • Managing your personal brand and your school’s overall brand through social media
  • Encouraging us and our teams to be brand ambassadors for our schools
  • and more…

This special 2-day Social Media and Digital Marketing Institute provides executive education professionals the time and space to learn and engage with peers and industry experts. You’ll leave with knowledge of the major elements of an effective audience engagement strategy and some concrete ways to implement them for your organization.

Keynote Speaker:

Jeff Sauer

is the Founder of Data Driven, agency owner, business coach, blogger at Jeffalytics, lecturer, and a digital nomad. Jeff is an expert in Google Analytics and Google AdWords and provides thought leadership at Jeffalytics.com. Jeff has had 15,000+ digital marketers enroll in his Google certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries.

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Institute Speakers and Facilitators:

Susie Eckstein

Director of Open Enrollment programs, Executive Education, University of St. Thomas

Emily Hinz

Lead Nurturing and Content Manager, Executive Education, University of St. Thomas

Arne Johnson

Arne Johnson

Marketing Manager at the College of Continuing Education, University of Minnesota

Vickie Maris

Assistant Director, Open Enrollment Portfolio, Executive Education, University of Notre Dame

Carie Otto

Associate Strategy Director, Three Deep Marketing

Kate Paradis

Responsible for the development and delivery of Short Programs and Marketing for Executive Education

Mykola Sarazhynskyy

Vice-President, Marketing Solutions, ProEd

“A must-attend for anyone in marketing in the executive education sphere. Not only were the presentations both interesting and informative, but also the networking and sharing of ideas were unparalleled. I returned to my job with many new ideas to transform our social media program.” 

Linnea DiPillo, Harvard T.H. Chan School of Public Health

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