ProEd

November 16-20, 2017 in Austin, TX,
University of Texas & Sheraton at the Capitol

Attend the 40th Annual Conference on Management & Executive Development (CMED)

  • Quick Summary
  • Keynotes
  • Pre-conferences & Certifications
  • Concurrent Sessions

CMED 2017 Keynote Speakers:

Jason Wingard

Jason Wingard, Ph.D. is the Dean and Professor of the School of Professional Studies at Columbia University. He is a leading academic and executive in the areas of leadership development, professional learning, and human capital management.

Learning to Succeed: Rethinking Corporate Education in a World of Unrelenting Change

Ken Eastman


Ken Eastman, Ph.D. Dean, Spears School of Business, Oklahoma State University

From Traditionals to Millenials: Leading Generations at Work
 

Mark Gould


Mark Gould, Ed.D., Associate Vice President, Graduate & Professional Studies, Merrimack College

How Innovation and Growth Has Led to Success at Three Institutions
 

Ellen Burts-Cooper

Ellen Burts-Cooper, Ph.D., Senior Managing Partner of Improve Consulting and Training Group, Weatherhead Executive Education - Case Western Reserve University

Transformational Teams: Establishing a Culture to Foster Productivity, Cohesion and Resilience


Joseph Youngblood Joseph Youngblood, Ph.D., JD, Vice Provost, Dean, Watson School of Public Policy and Continuing and Professional Studies/Thomas Edison State University

A One University Strategy: Debunking Traditional Approaches to Adult Learning


Scott Carbonara Scott Carbonara CEO, Spiritus Communications. He breathes life into leadership topics including employee engagement, culture, change management, communication, customer service, and happiness. Scott aims to inspire people everywhere to lead by living positively, and paying it forward.

Engagement Starts with You

 

"Looking forward to the learning, the sharing, and to seeing friends from across many CMED conferences. CMED has been a critical part of my professional development. So many memories. So many friends. Even after over four decades in the business of executive education, across four universities, I always know I'll learn a lot, and I'm always willing to share and to try to raise the bar for our industry. Let's make this the best one ever!" 
- Bric Wheeler, Director of Graduate & Executive Education, University of Tennessee

 

Register
Invite from CMED2017 Co-Chairs
Debra Kennedy and Virginia Denny
Also...
  • Interact with your colleagues in 33 in-depth breakout sessions on new and best practices for sales, marketing, management, operations, leadership, strategy, and technology.
  • Attend 2 Full-day Workshops on Digital Marketing or Transforming Customer Experience
  • Select one of the six Pre-conference Workshops on Leadership Program Development, Managing Center's Finances, Reflective Practices for Leaders, Digital Badge Programs, Building Personal Brand, and Innovation.
  • Attend 3 plenary sessions to meet thought leaders, grow your network, and develop your plan of action for after the conference.
  • Receive one or both certifications on Conflict Dynamics Profile or Entrepreneurial Mindset Profile offered by the Leadership Development Institute, Eckerd College, a Network Associate of the Center for Creative Leadership.
  • Benchmark with your peers and hear the
    8
    th Annual Industry Trends Survey report.

CMED 2017 Keynote Speakers

Jason Wingard

Jason Wingard

Learning to Succeed: Rethinking Corporate Education in a World of Unrelenting Change

Ph.D., Dean and Professor of the School of Professional Studies at Columbia University. Jason is a leading academic and executive in the areas of leadership development, professional learning, and human capital management.

This keynote session will address the role of Executive Education professionals in partnership with CHROs as they adjust to the changing role of learning within the strategic landscape of corporations.  How can organizations stay ahead of competitors by becoming a dynamic learning organization that embraces learning across the ranks, from executive offices to the mailroom?  What can universities in Executive Education do to generate partnerships and learning opportunities that add value and last for the long term?

During this session you will:

  • Learn about a Continuous Integration of Learning and Strategy (CILS) model  used by companies in integrating corporate strategy with the implementation and evaluation of learning programs
  • Discuss the ways in which our approach to companies must blend thought leadership, programs and advisory services that link to their corporate strategies
  • Look at ways that companies quantify learning initiatives impact on the bottom line
  • Understand ways to overcome culture and cost obstacles with client companies
Ken Eastman

Ken Eastman

From Traditionals to Millenials: Leading Generations at Work

Ph.D., Dean, Spears School of Business, Oklahoma State University


Ever wonder how new hires could be so impatient or how your boss could never have heard of “IM-ing”? The answer largely lies here: For the first time, four generations are converging in the workplace. Examine how the different life experiences of Traditionals, Baby Boomers, Generation X, and Millennials create challenges in communicating and collaborating.

During this engaging session you will:

  • The two major approaches to generations
  • How to identify generational “clashpoints”
  • The defining events and core values of each generation
  • Expectations of each generation
  • How to help each generation work together
  • Recruiting, motivation, and retention of Millennials
Mark Gould

Mark Gould

How Innovation and Growth Has Led to Success at Three Institutions

Ed.D., Associate Vice President, Graduate & Professional Studies, Merrimack College

This keynote highlights the growth of Continuing Education programs at three institutions during the past 25 years and the lesson learned through the speaker’s involvement with CMED over that same time. The speaker will share ideas, lessons learned, and stories of how his involvement with CMED has enhanced his career. 

The relationships the speaker has gained in his role in CMED leadership has benefited him in growing both non-credit and credit programs at three different Institutions.

  • Lesson Learned from 25 years involved with CMED
  • Ideas from CMED he still uses
  • How to manage up at your institution.
  • How the teacher becomes the learner
  • How to partner with other organizations to build your own programs.
  • How to build a culture to attract the best people.
  • What to do to build your career.
Ellen Burts-Cooper

Ellen Burts-Cooper

Transformational Teams: Establishing a Culture to Foster Productivity, Cohesion and Resilience

Ph.D., Senior Managing Partner of Improve Consulting and Training Group, Weatherhead Executive Education - Case Western Reserve University

In order to thrive, it is essential for organizations to understand the complex dynamics of team formation and how to create an environment where teams do not just get work done together, but perform at their optimal level of productivity. The ability of an organization to act at its optimal level of productivity is greatly driven by the level of cohesiveness and engagement among its teams. Teamwork impacts organizational culture, which ultimately drives productivity. Thus, in order to create a productive organizational culture, leadership must create the right environment for their teams to be effective.

The session will provide an overview of seven critical attributes used for establishing a culture that fosters and sustains cohesive teams.

  • Trust
  • Appreciation
  • Communication
  • Behavior Management
  • Meeting Management
  • Creativity & Ideation
  • Problem Solving & Decision Making
Joseph Youngblood

Joseph Youngblood

A One University Strategy: Debunking Traditional Approaches to Adult Learning

Ph.D., JD, Vice Provost, Dean, Watson School of Public Policy and Continuing and Professional Studies/Thomas Edison State University

With the components of McKinsey’s 7-S model as a framework, Dr. Youngblood explains how the following elements working in harmony create a successful One University system.  The elements Dr. Youngblood will cover are: academic culture, organizational skills, meaningful planning, staff preparation, application of functional systems and a working organizational structure. 

During this session you will:

  • Gain a greater understanding of the broader issues facing adult learning today and how to address them.
  • Recognize how your university’s cultural environment impacts the learning experience of the adult student.
  • Recognize that the non-traditional student needs a greater range of academic choices on their lifelong journey
  • Discuss examples, suggested solutions, and best practices for the above
Scott Carbonara

Scott Carbonara

Engagement Starts with You

CEO, Spiritus Communications

Whether your goal is to increase your personal engagement as a leader, maximize the engagement of your team, navigate change, or improve the culture with which you face your customers—this humorous, uplifting, practical, research-and-story-based session inspires audiences to reignite by using Scott’s W.H.I.P. philosophy (What you Have In your Possession). Scott challenges the standard definitions of success and happiness, and shares 5 concrete tools rooted in positive psychology to help create sustainable positivity and performance—while spreading it to others. Learn to master the energy you and your team bring to the workplace and life—for increased results.

During the session you will:
  • Understand the connection between discretionary effort and engagement, and how to create an environment where people thrive
  • Learn the science behind happiness, how it ties into employee engagement and business success, and how you can influence it no matter your title
  • Learn to spread engagement like a virus by using tools in your possession
  • Gain resilience in the face of adversity and challenges by choosing daily practices that support well-being and happiness
  • Develop an engaging mantra to rally a team in times of change
Register
Marshall Goldsmith CMED

“I learned that we were doing a lot of things right but there were additional things we could be doing. And I will be working on those as I come home.”
- Raveen Sanghera, Associate Director, Management and Professional Programs, Simon Fraser University

 

PLUS, 33 Breakout Sessions

In addition to the Keynotes and Precons, you can select from these in-depth sessions for all levels of experience and responsibilities:

  • Exec Ed 2.0: Exploration of Key Issues and Strategies for the New Reality
  • Using the Mini -MBA model to lead digital transformations in corporations
  • Social Media in Business Education
  • Growing Pains: A fresh look at challenges to growth
  • Pioneering CannaBusiness Education
  • Integrating Non-Business Faculty into Executive Programs
  • Program Management Best Practices
  • Implementation of a Management Information System for a Continuing Education Unit – First Year Experience from a Business Analyst and Project Management Perspective
  • The Evolution of the Mini-MBA Program: Past, Present, and Future!
  • Marketing Automation
  • Creating Online Programs
  • The 80/20 Gold Rush: Programs Producing the Most Revenue
  • Leadership and Collaboration in a Complex and Uncertain Environment
  • Real-time Experience: Implementing CRM
  • Maximizing Seat Allotments and Registrations
  • Leaning Your Process:  One school’s success story with Lean Green through continuous improvement
  • Marketing Strategies for Full Enrollment
  • Successful Client Proposals
  • Me or We?  The Power of Strategic Partnerships
  • Evolving Your Registration and CRM Systems
  • Blurring the Lines Between Custom and Open Enrollment: Success with a Consortium Model
  • Reach Across Campus to Collaborate with Others
  • The Noble Leader: Operating in a New Reality
  • Leadership Journeys to the Executive Level
  • Digital Badge Programs: New Value, New Revenues
  • Establishing a Leadership Development Center in Uncertain Times
  • Strategies of Client Engagement
  • Lessons Learned From Ten Years as a Director
  • Develop & Empower Your Team Thru Reflection
  • Digital Marketing – Tips and Metrics for Success
  • Creating a Standard for Digital Badging
  • Using Strategic Partnerships to Grow Your Programs
  • Next 90 Days: Strategies to Implement What You've Learned Effectively

Pre-conference Workshops and Certifications

Thursday, November 16  8:30AM – 4:00PM

Full-Day Workshop 1: Online Marketing for Open Enrollment Programs

Discuss successful practices in lead generation, nurturing, and conversion for Open Enrollment programs. The session will cover different scenarios and system configurations. It will focus on strategies and tactics of online marketing and database analysis to increase message relevance and maximize lead conversion rate.

This workshop will be very interactive with several case studies discussed. It will give participants a comprehensive view of important steps in client acquisition. Facilitators will share their real-life experiences in different settings as well as encourage contributions among participants. They will draw from comprehensive analysis of industry practices, content creation and strategies for its distribution. Participants will walk away with actionable ideas to implement in their own marketing activities.

Workshop facilitator:

Mykola Sarazhynskyy Marketing Workshop CMEDMykola Sarazhynskyy, Vice-President, Marketing Solutions, ProEd. Regarded for his ability to implement complex changes that have a transformative impact on marketing effectiveness and are critical to bottom-line growth, Mykola oversees integrated campaign management including email and direct marketing, paid search marketing, search engine optimization and web analytics, lead generation and nurturing. Prior to his current role Mykola served 6.5 years as a Marketing Director at the University of St. Thomas. He led a team of marketing and customer service professionals delivering brand-consistent online and in-person pre- and post-program experience. He has teaching and speaking experience in graduate and non-degree programs on various topics of Internet Marketing and Online Lead Generation.

Full-Day Workshop 2: Transforming Your Student/Customer Experience

Building Lifelong Relationships through Innovation

Customer Experience is said to be the next competitive battleground in most industries, including professional development.  While our customers need these skills to succeed in their careers, they also want more from executive and professional education programs.  Universities that provide a better end-to-end experience and demonstrate a better understanding of the learner’s needs will benefit from lifelong relationships with their customers.

Transformative customer experience initiatives are at the intersection of strategic marketing, out-of-the-box thinking and operational innovation. These programs have the exciting potential to:

  • Increase revenue
  • Strengthen customer loyalty
  • Expand market share
  • Generate customer referrals

Disney’s MagicBand is an excellent example of a truly transformative customer experience solution. This innovation dramatically reduced wait times, allowed customers to enjoy more rides, and differentiated Disney from other theme parks in Orlando.  As a result, loyalty and market share have grown.

This workshop, co-developed by the leader of the MagicBand project, will use Disney’s success to highlight essential tools (customer journey maps, strategy canvas, kano model) and skills (out-of-the-box thinking) you need to devise transformations that will delight the student/customer and achieve the strategic goals of your program.

Transforming the Student/Customer Experience will conclude with group exercises that focus on executive/professional development processes.

Workshop facilitator:

Amanda DietzAmanda Dietz is the Vice President – Project Management, Business Analysis & Process Management Advisor for Orion Development Group. She has more than 25 years of experience in operations management, auditing & process improvement. Prior to joining Orion, Amanda attained extensive quality and process management experience in the corporate world, principally in the Financial Services sector. She served on the senior management team at InTuition, and Florida Federal Savings bank (now part of Wells Fargo).

1/2-Day CDP Certification: Conflict Dynamics Profile

Conflict Dynamics Profile (CDP) Certification

8:30-11:30 AM, November 16th, 2017

The CDP focuses specifically on workplace conflict and addresses constructive and destructive behaviors that help resolve or escalate conflict. There are two versions of the CDP: the CDP-360 and the CDP-I. The CDP-360 provides feedback from an individual and his or her bosses, peers and direct reports. The CDP-I provides a self-report version of the instrument. Both versions of the CDP are accompanied by development guides that provide users with advice to strengthen their responses to conflict. Following this workshop and upon completing pre-work in advance of the workshop, attendees will be fully certified to use the CDP.

As a result of the session you will:

  • Gain a comprehensive understanding of the history, research and key principles of the CDP
  • Learn to interpret assessment feedback reports
  • Receive password-protected access to the Assessment Practitioner Websites, from which they can purchase, administer and manage CDP administrations in their own programs
  • Receive comprehensive Facilitator Guides which include information about the development, psychometrics, and application of the CDP with various populations
  • Discover how to leverage both assessment tools in the creation and enhancement of revenue-generating programs

Workshop facilitator:

Rebecca ArmacostRebecca Armacost, MA - Organization Development, is the Director of Conflict Dynamics and Mediation at Eckerd College. In this position, she leads the Mediation Training Institute which certifies trainers, coaches and consultants to lead and utilize various Conflict and Mediation programs and products. Rebecca also serves as a faculty member and executive coach for Eckerd College’s Leadership Development Institute. Rebecca has had a distinguished career as a Human Resources and Organizational Development executive and leader for more than 25 years.

1/2-Day EMP Certification: Entrepreneurial Mindset Profile™

Entrepreneurial Mindset Profile™ (EMP) Certification

1:00-4:00 PM, November 16th, 2017

The EMP is a cutting-edge assessment tool based on extensive research into the traits, motivations and skills of entrepreneurs. Available in individual and group formats, the EMP can help leaders, individual contributors and intact teams assess the degree to which they are utilizing an "entrepreneurial mindset." Following this workshop and one follow-up phone call, attendees will be fully certified to use the EMP.

Workshop facilitator:

Rebecca ArmacostRebecca Armacost, MA - Organization Development, is the Director of Conflict Dynamics and Mediation at Eckerd College. In this position, she leads the Mediation Training Institute which certifies trainers, coaches and consultants to lead and utilize various Conflict and Mediation programs and products. Rebecca also serves as a faculty member and executive coach for Eckerd College’s Leadership Development Institute. Rebecca has had a distinguished career as a Human Resources and Organizational Development executive and leader for more than 25 years.

Friday, November 17  8:30AM – 11:30AM

Precon 1: How to Develop a Leadership Development Program

There are many facets to program development, this is an in-depth look at the steps to program development. This will be an interactive journey from needs assessment to program delivery. We will explore and experience the role of experiential learning in program development, and the balance between content development, delivery and assessment. We will then cover ways to train others to deliver content and maintain quality standards.

In this session you will:

  • Use the Boise State Leadership Development Program as a framework for program development.
  • Identify ways to customize programs to clients’ needs.
  • Explore methods for train the trainer while maintaining quality standards.
  • Use the ADDIE method to create experiential learning component in your program.

Workshop facilitator:

Dr. Jeremy GravesDr. Jeremy Graves brings seventeen years of non-profit leadership and experience into the classroom. He has developed leaders from all walks of life and has cultivated strategic partnerships both nationally and internationally. Jeremy’s passion for strong leadership development coupled with his deep understanding of the role of the team in successful leadership has produced emerging leaders. He holds a doctorate degree in transformational leadership and has developed many sustainable community partnerships throughout his career in the non-profit world. He specifically enjoys guiding companies and their employees to think strategically as they enhance their business portfolios, as well as looking for ways for seasoned leaders to recruit, train, and deploy new leaders into the workforce. Jeremy’s hands-on style of teaching builds community, forges new relationships, furthers productive dialogue, and fosters strategic thinking for leaders from all spheres of the workplace. His research and experience have been in the area of team leadership, and also building and developing teams in the workplace.

Precon 2: Advanced Finance for Center Directors

During this interactive session we will explore how to build and manage your budget as well as how to build more accurate forecasting models to better analyze financial data, predict revenues, and predict costs. You will learn to calculate your income by using Key Performance Indicators (KPIs). We will also review how your product and pricing model can increase your revenue and profits. Finally, we focus on how to manage up to your boss and the politics of your financial numbers and determine what you want your boss to do as a result, such as add additional resources to your unit.

During this session you will:

  • Review product mix and pricing
  • Develop your own Key Performance Indicators (KPIs)
  • Explore the connection of how financial data relates to your business goals
  • Learn to develop and manage your budget
  • The value of how to explain your business beyond the numbers and sell up to your boss
  • How to manage up and the politics of the numbers
  • Determine what you want your boss to do as a result
  • Develop basic financial numbers to support your story


Mark Gould Mark Gould is Associate Vice President, Graduate and Professional Education, Merrimack College. As a key member of the senior leadership of Merrimack College, Mark is responsible for developing and implementing the strategic recruitment and admission plan to increase Merrimack College’s presence and growth of Graduate and Professional Studies programs. Prior to joining Merrimack College, Mark was the Associate Dean of Academic and Faculty Affairs for the College of Professional Studies at Northeastern University and Director of Management Development Programs at Boston University. Mark has been a regular speaker at CMED since 1995, a board member, and was the conference chair in 2002. Mark earned his B.S. in Business Administration from the University of Maine, M.Ed. from Boston University, M.B.A. from Southern New Hampshire University, and Ed.D. from Northeastern University.

Precon 3: Reflective Practices for Outstanding Leaders

Research has documented that outstanding leaders take time to reflect. Their success depends on the ability to access their unique perspective and bring it to their decisions and sense-making every day.” Nancy Adler ( HBR Want to be an outstanding leader? Keep a journal. 2016)

Reflective practice is a way of intentionally studying your own experiences to improve the way you live, work and lead. Reflection is an effective way to increase confidence, self-awareness, emotional intelligence, and develop holistic and creative thinking skills – all things we need as leaders of our lives and work. Participants in this experiential workshop will explore a variety of reflective practices, resources, and tools, and create their own leadership purpose statement. Through a several experiences, including journaling, meditation, moving mantras, and values identification, participants will develop some personal foundational practices to strengthen and clarify their own leadership intentions. Participants will leave with a plan to take on their own reflective practice or strengthen an existing reflective practice.

This will be accomplished with some pre-work (an HBR article to read and an online values clarification activity), short, interactive presentations including quotes and video clips from leaders, and experiencing a variety of reflective practices,  in an environment of respect, trust, creativity, and fun. A handout and resources/references will be provided.

In this workshop you will:

  • Learn the research on the compelling “ why a reflective practice creates outstanding leaders”
  • Discover the components of a reflective practice and how to become a reflective practitioner
  • Develop foundational practices to clarify your leadership intentions – personal leadership statement, contributing to your leader identity, vulnerability and authenticity
  • Connect with self and others through empathic communication
  • Experience a variety of practices – journaling, meditation, movement, breathe
  • Leave with a plan for taking on a reflective practice in your life or strengthening an existing reflective practice  

Workshop facilitators:

Lillas Hatala Lillas Hatala brings over 30 years of experience designing, developing, and facilitating leadership development programs in the corporate, government, post secondary, and not for profit sectors in North America, South Africa, Australia and Qatar. Lillas has a Masters Degree in Continuing Education from the University of Saskatchewan, as well as numerous assessment and coaching certifications.  Her commitment to strengthening her own leadership capacity and that of others has been demonstrated through roles such as Faculty Director (and founder) of Business and Leadership Programs at the University of Saskatchewan. She is a former CMED Board member. She was a founding member of Leadership Saskatoon and the recipient of the YWCA Woman of Distinction Award for Leadership and Lifelong Learning. She is the coauthor of Integrative Leadership (2005), The Integrative Leadership Study Guide (2008), The Business Case for Leadership Development (2008), and numerous published articles.  Lillas is the co-creator of the Women in Leadership for Life (WILL) initiative.

Through her own organization, Integrative Leadership International Ltd, Lillas is committed to helping leaders flourish, and she challenges leaders to expand their awareness and bring greater levels of consciousness and significant for their lives, their teams and their organizations.

Kristen Pedersen Kristen Pedersen is a creative, motivated, and experienced instructor, higher education consultant, and organizational communication strategist. Her focus is on internal and external communication, especially as it relates to organizational and personal values, authenticity, best practices, and transparency. She has a deep background in university executive and professional education, adult learning, and professional development. In addition to consulting, She loves her role as an adjunct professor in all areas of communication, from strategic communication and crisis communication, to journalism, media studies, and organizational behavior.

Precon 4: Digital Badge Programs: New Value, New Revenues

Digital badges and micro-credentials are the #1 trend to watch in higher education according to the U.S. News and World Report. Jordan Friedman, education editor, stated: "In 2017, many experts predict, colleges and universities will become more involved in granting what are often referred to as ’micro-credentials.’  This session examines the use of gamified digital badge programs to both create new sources of revenue and also improve the learning experience associated with existing programs.  Using an experience of Kennesaw State University’s Digital Badge Program as a case-study, participants will follow the transformation of a traditional leadership development program into a hybrid Leadership Academy combining a gamified, scalable Digital Badge program with traditional classroom interaction.

During this workshop you will:

  • Discuss current trends in digital badges, mobile learning, and micro-credentialing.
  • Learn how digital badge programs can be a new source of Executive Education/Continuing Education revenue.
  • Witness how gamified mobile-learning content can enhance traditional programs.
  • Explore the recommended architecture of an Executive Education digital badge program.
  • Experience best practices in gamification through a demo of the Jubi mobile-learning platform.
Workshop facilitators:

Dan Stotz Dan Stotz  is the Director of Online Executive Education and a member of the faculty at the Michael J. Coles College of Business at Kennesaw State University. He has 33 years of higher education experience as both a teacher and an administrator. For the past 25 years he has been working in the executive education field where he has dedicated his professional life to helping individuals achieve their fullest potential as leaders, innovators, and change-makers. Dan has developed an expertise in using gamification techniques to deliver high-quality, research-validated digital badge programs to the business community.

Jenifer Renshaw Jenifer Renshaw is Assistant Director of Executive Education Programs, Coles College of Business at Kennesaw State University. Jen has extensive experience in operations, program and curriculum design, new product development, marketing and business launch. She has worked in both for-profit and not-for-profit organizations in a variety of industries including 15 years in higher education, health & human services, advertising, and consumer products in the U.S. and abroad. Jen was on the start-up team of Submedia, LLC, an outdoor advertising firm that delivers unique advertising via in-tunnel and walking motion picture displays. Prior to joining Kennesaw State University in 2012, Jen served for 8 years as the Associate Director of the Eugene M. Lang Center for Entrepreneurship at Columbia Business School in New York City.

Precon 5: FourSight: Building a Foundation for Innovation

In today’s marketplace of ideas, “Innovate or die” is the rallying cry for nearly every organization. Leaders and managers are busy stating innovation intents while marshaling multidisciplinary teams in a quest to create new value for tomorrow, often with little, if any, understanding of the process. However, more than 60 years of cognitive psychology research indicates that a universal process of creative problem solving (CPS) exists as a means to their innovative ends. Further research shows that everyone has varying levels of preference for each of its four stages.

In this workshop session, participants will complete the FourSight assessment and receive an overview of their individual and group profiles related to the CPS process. These profiles provide to individuals and teams an understanding of how they prefer to clarify, ideate, develop, and implement novel ideas. A collection of methods related to each stage will be shared, as well as information regarding how FourSight can be integrated into executive education programs.

FourSight is designed to foster innovation. Use it to leverage your own strengths and those of others. Take it as an invitation to:

  1. Increase self-awareness of your thinking profile
  2. Build more innovative teams
  3. Anticipate roadblocks
  4. Get better results when solving problems
  5. Discover a new ingredient for executive education curricula

Peter Zapf Workshop facilitator Peter Zapf is a design planner focused on helping organizations realize what is next for their stakeholders through a values-driven design process. As Design Planning Lead at Fogpilot, a Chicago-based consultancy, he facilitates strategic planning, brand design, and creative problem solving and innovation workshops. He has worked in advertising and marketing since 1986, writing and providing marketing strategy at nationally renowned agencies including Carmichael Lynch, DDB, The Leap Partnership, McConnaughy Stein Schmidt Brown, Flow Creative, and :gyro.

In addition to his Bachelor of Arts Degree from the University of St. Thomas, St. Paul, MN, Zapf has a Masters of Design Methods degree (MDM) from Illinois Institute of Technology Institute of Design, a leading center for human-centered innovation planning education. Zapf is an adjunct professor at Illinois Institute of Technology Institute of Design. In addition to teaching Design Analysis + Synthesis, he conducts innovation workshops with its executive education team. Zapf also serves as Program Faculty for the Strayer Executive for Education Center within the Mendoza School of Business at the University of Notre Dame, teaching various sessions for the Certified Innovation Mentorship program and an Introduction to Design Thinking workshop for its Certificate in Executive Management.

Precon 6: The Brand YOU: Defining and Managing Your Personal Brand

Let’s start with a few questions: How do others see you? What do they know of your capabilities? Do they trust you? Clearly, the answers to these questions have a lot to do with your success. They are also a reflection of your own personal “brand.”
Managing one’s own brand is not something that most people take seriously. But you should! Fortunately, we can examine the principles and practices used by the most successful brands to show us the way.

In this session, we go beyond the logos, taglines, ads and posts. We’ll dig deep to understand what is at the core of the best brands, and reveal how their values and beliefs drive their decisions and behaviors. In-session exercises will uncover a new way to think about brands. And, we’ll arrive at a working definition of brand that is applicable to organizations and individuals.

We’ll then explore how this framework can be applied to each of us personally, and professionally. You’ll begin to define your own personal brand, and we’ll discuss how to manage your brand over time to build relationships and drive your success as a leader.

Coming out of this session, you will:

  • have a new appreciation for the role of “brand” and understand the key principles and practices that are driving the most successful brands
  • recognize that successful branding is not about image and self-promotion—it is about clearly defining who you are, and what you have to offer
  • take away a useful “brand” framework that can be applied to any business, including the business of executive education, and
  • begin to apply this brand framework to the development of your own personal brand (using supplied worksheets) and have an action plan to complete your personal brand statement (using a supplied template)
  • understand the importance of managing your personal brand over time.

Workshop facilitator:

Marty SchwalbeMarty Schwalbe, is Director of Growth and Learning, Executive Education and Adjunct Faculty at Fisher College of Business, The Ohio State University. As a member of the Fisher adjunct faculty he teaches in the MBA and Executive Education programs with a particular focus on advanced branding strategy. Marty’s experience comes from the practical side where he spent 30 years working in the advertising and digital marketing industry, 15 of those as Chief Strategy Officer. The agencies that Marty worked for—both independent agencies, and members of large global networks—were where marketers frequently turned for leadership in creating and implementing powerful strategies to drive their business growth. Marty’s perspective on brand strategy puts the focus, first and foremost, on establishing collaborative relationships between marketers and their customers. Furthermore, his advanced view of brand reveals how marketers must move past the traditional principles of brand strategy to effectively engage with customers in a marketplace now dominated by digital technologies, social media, and new consumer behaviors.

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CMED Concurrent Session

“I came to CMED to learn more about the industry and successful marketing tactics, and I got both.”
- Sue Callaghan, University of Notre Dame

 

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33 Concurrent and Plenary Sessions

In addition to the Keynotes and Precons, you can select from these in-depth sessions for all levels of experience and responsibilities:

  • Exec Ed 2.0: Exploration of Key Issues and Strategies for the New Reality
  • Using the Mini -MBA model to lead digital transformations in corporations
  • Social Media in Business Education
  • Growing Pains: A fresh look at challenges to growth
  • Pioneering CannaBusiness Education
  • Integrating Non-Business Faculty into Executive Programs
  • Program Management Best Practices
  • Implementation of a Management Information System for a Continuing Education Unit – First Year Experience from a Business Analyst and Project Management Perspective
  • The Evolution of the Mini-MBA Program: Past, Present, and Future!
  • Marketing Automation
  • Creating Online Programs
  • The 80/20 Gold Rush: Programs Producing the Most Revenue
  • Leadership and Collaboration in a Complex and Uncertain Environment
  • Real-time Experience: Implementing CRM
  • Maximizing Seat Allotments and Registrations
  • Leaning Your Process:  One school’s success story with Lean Green through continuous improvement
  • Marketing Strategies for Full Enrollment
  • Successful Client Proposals
  • Me or We?  The Power of Strategic Partnerships
  • Evolving Your Registration and CRM Systems
  • Blurring the Lines Between Custom and Open Enrollment: Success with a Consortium Model
  • Reach Across Campus to Collaborate with Others
  • The Noble Leader: Operating in a New Reality
  • Leadership Journeys to the Executive Level
  • Digital Badge Programs: New Value, New Revenues
  • Establishing a Leadership Development Center in Uncertain Times
  • Strategies of Client Engagement
  • Lessons Learned From Ten Years as a Director
  • Develop & Empower Your Team Thru Reflection
  • Digital Marketing – Tips and Metrics for Success
  • Creating a Standard for Digital Badging
  • Using Strategic Partnerships to Grow Your Programs
  • Next 90 Days: Strategies to Implement What You've Learned Effectively
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