ProEdCMED

November 18-21, 2016 in St. Pete Beach, FL Eckerd College and TradeWinds Grand Resort

Save the Date for the 40th Annual  Conference on Management, Executive and Professional Development Programs - November 17-20, 2017 in Austin, TX

  • Quick Summary
  • Keynotes
  • Pre-conferences & Certifications
  • Thought Leader Exchange
  • Concurrent Sessions
39th CMED in Florida was a great success. Thanks to everybody who participated. Learn about it by navigating the rest of the site. Plan to attend the Conference on Management and Professional Development Programs on November 17, 2017 in Austin, Texas!

CMED 2016 Keynote Speakers:

Cy Wakeman


Cy Wakeman is a dynamic international keynote speaker, business consultant, New York Times bestselling author, and global thought leader cultivating a revolutionary new approach to leadership.

Topic: Reality-Based Leadership

Paul Slaggert


Paul Slaggert, Executive Director of Stayer Center for Executive Education, Mendoza College of Business at the University of Notre Dame.

Topic: How Culture Drives Success and Innovation at the University of Notre Dame

Melvin Smith


Melvin Smith, Professor of Organizational Behavior and Faculty Director of Executive Education, Weatherhead School of Management, Case Western Reserve University

Topic: Resonant Leadership: Leveraging Positive Emotions to Unleash Potential

Andrew Urich


Andrew Urich, Associate Professor of Management and Director of Student Development, Eastin Center for Talent Development, Spears School of Business, Oklahoma State University

Topic: Influence: The Key to Being a Great Leader


Paul Spindel Paul Spindel using Organizational Behavior as a foundation, he specializes in strategic planning, management development, team building, and executive meeting facilitation.

Topic: Creating the Life You Want


"Looking forward to the learning, the sharing, and to seeing friends from across many CMED conferences. CMED has been a critical part of my professional development. So many memories. So many friends. Even after over four decades in the business of executive education, across four universities, I always know I'll learn a lot, and I'm always willing to share and to try to raise the bar for our industry. Let's make this the best one ever!" 
- Bric Wheeler, Director of Graduate & Executive Education, University of Tennessee

 

Register
Invite from CMED2016 Co-Chairs Charmaine Stack and Dan McCarthy
Also...
  • Interact with your colleagues in 25 in-depth breakout sessions on new and best practices for marketing, management, operations, strategy, and technology.
  • Select one of the five Pre-conference Workshops on Open Enrollment Marketing, Building Teams, Managing Center's Finance, Emotional Intelligence, and Director's Roundtable.
  • Attend 4 plenary sessions to meet thought leaders, grow your network, and develop your plan of action for after the conference.
  • Receive one or both certifications on Conflict Dynamics Profile or Entrepreneurial Mindset Profile offered by the Leadership Development Institute, Eckerd College, a Network Associate of the Center for Creative Leadership.
  • Benchmark with your peers and hear the
    7
    th Annual Industry Trends Survey report.

CMED 2016 Keynote Speakers

Cy Wakeman

Cy Wakeman

Reality-Based Leadership

Cy Wakeman is a dynamic international keynote speaker, business consultant, New York Times bestselling author, and global thought leader with over 20 years of experience cultivating a revolutionary new approach to leadership. Grounded in reality, Wakeman’s philosophy has helped organizations and individuals all over the world learn to ditch the drama and turn excuses into results.

We must become willing to admit that our way of leading is simply not working – not creating the results or the quality of life that we would like. These times are calling for a new type of leader. We need leaders who are willing and able to recreate mindsets-their own and the mindsets of others - in order to change circumstances and lead in a new and revolutionary way.

A Reality-Based Leader is one who is able to quickly see and radically accept the reality of the situation, conserve precious team energy, and use that energy instead to impact reality. Better yet, a great Reality-Based Leader anticipates the upcoming changes and capitalizes on the opportunity inherent in the situation without drama or defense. In this session, participants will be introduced to a new wave of leadership principles - Reality-Based LeadershipTM

Paul Slaggert

Paul Slaggert

How Culture Drives Success and Innovation at the University of Notre Dame

Executive Director of Executive Education, University of Notre Dame

This keynote highlights the growth of the Executive Education Center at the University of Notre Dame during the past two decades and the journey of its team to foster unique culture and innovation.  The speaker will discuss strategic directions of The Mendoza School of Business in the area of noncredit graduate education and for credit EMBA programs.

Melvin Smith

Melvin Smith

Resonant Leadership: Leveraging Positive Emotions to Unleash Potential

Professor of Organizational Behavior and Faculty Director of Executive Education, Weatherhead School of Management, Case Western Reserve University

This engaging and interactive presentation will expose participants to the key distinctions between outstanding and average leaders. We will explore the components of resonant leadership, as well as examine how emotionally intelligent leaders are able to create resonant relationships with others.

In discussing the link between resonant leadership and emotional intelligence, we will review the four key elements of emotional intelligence (i.e., self-awareness, self-management, social awareness and relationship management) and the set of associated competencies. We will also discuss the links between emotional intelligence and leadership styles and show how this ultimately impacts employee engagement and performance.

Andrew Urich

Andrew Urich

Influence: The Key to Being a Great Leader

Associate Professor of Management and Director of Student Development, Eastin Center for Talent Development, Spears School of Business, Oklahoma State University

Profitable relationships are the key to any successful enterprise. Getting people to say “yes” is the backbone of any influence opportunity. This session brings influence research to the real world and introduces a system for planning and executing influence opportunities.

The approach focuses on four key factors that increase the likelihood of building consensus in your position. Consideration of these factors before any opportunity arises to influence others allows you to: (1) learn to break the barriers that often block your message; (2) craft a clearer message that will lead others to respond in a positive manner; (3) reach agreements on your terms; (4) develop the skills necessary to be an effective and well-received messenger; and (5) learn to avoid conflicts and confrontations.

Paul Spindel

Paul Spindel

Creating the Life You Want

Organizational Behavior as a foundation, Paul specializes in strategic planning, management development, teambuilding, and executive meeting facilitation.

Explore how your current reality compares to the life and work you truly desire:

  • Learn how to work in a community to assist your growth and development.
  • Examine how your personal preferences color your choices in your life.
  • Revisit and redefine your basic values as a guide for future decisions.
  • Rediscover your natural gifts and dreams and craft into a personal mission.
  • Move you forward by creating a clear and articulated vision of your preferred future.
  • Translate your inner work into outer strategies for dealing with events and people.
  • Begin work on a plan to move you toward your goals.
  • Create a “life map” to help you navigate change.
Register
Eckerd College CMED

“I learned that we were doing a lot of things right but there were additional things we could be doing. And I will be working on those as I come home.”
- Raveen Sanghera, Associate Director, Management and Professional Programs, Simon Fraser University

 

PLUS, 27 Breakout Sessions

In addition to the Keynotes and Precons, you can select from these in-depth sessions for all levels of experience and responsibilities:

  • 2016 Benchmarking Survey Report
  • Future of Collaboration: Embracing Advances in Technology & New Perspectives on Work
  • Developing Marketing Strategies for Open Enrollment and Custom Programs
  • Exploring Key Issues and Center Strategies for the New Reality
  • Digital Badging: Adding Value for Your Clients and Increasing Credibility for Your Programs
  • Partnerships - The Do's and Don'ts
  • Negotiating Strategies for Success
  • Managing LinkedIn Showcase Page to Maximize Customer Engagement and Grow Programs
  • Workplace Efficiencies: Checklists, Emails and Prioritization
  • Strategic Staffing Planning
  • Evolving Partnerships with Internal and External Entities to Expand Programs
  • Enhancing Impact Through Assessment: Generate Revenue with Cutting-Edge Tools
  • What Social Media Content 
Works in Business Education
  • Leading Your Center: Talking About the Things Nobody Wants to Talk About
  • Leading Leadership Development in Universities
  • Intellectual Property Strategy
  • Digital Learning 2.0: How to Guarantee Success Where MOOCS Have Failed
  • Let’s Make a Deal!
  • Re-Energize your Organization. Revitalize Accountability for Positive Results
  • Ensuring Customer Satisfaction from Marketing to Repeat Business
  • Corporate and Custom Training: Building a Solid Program of Success
  • Designing and Marketing Business Acumen Programs (Mini MBA's, Business Management Certificates, etc)
  • Growing Your Business: The Benefits of Having a Dedicated Sales Professional on Staff
  • Consultative Custom Program Development
  • Revitalizing your Programming: A New Perspective on Community Engagement
  • 90 Ideas in 90 Minutes
  • The Next 90 Days

Five Pre-conference Workshops and Two Certifications

Thursday, November 17  12:00PM – 4:00PM

Certification 1T (at Eckerd College): Conflict Dynamics Profile

Conflict Dynamics Profile (CDP) Certification

The CDP focuses specifically on workplace conflict and addresses constructive and destructive behaviors that help resolve or escalate conflict. There are two versions of the CDP: the CDP-360 and the CDP-I. The CDP-360 provides feedback from an individual and his or her bosses, peers and direct reports. The CDP-I provides a self-report version of the instrument. Both versions of the CDP are accompanied by development guides that provide users with advice to strengthen their responses to conflict. Following this workshop and upon completing pre-work in advance of the workshop, attendees will be fully certified to use the CDP.

As a result of the session you will:

  • Gain a comprehensive understanding of the history, research and key principles of the CDP
  • Learn to interpret assessment feedback reports
  • Receive password-protected access to the Assessment Practitioner Websites, from which they can purchase, administer and manage CDP administrations in their own programs
  • Receive comprehensive Facilitator Guides which include information about the development, psychometrics, and application of the CDP with various populations
  • Discover how to leverage both assessment tools in the creation and enhancement of revenue-generating programs

Transportation will be provided to Eckerd College, a short drive from the hotel.

Workshop facilitator:

Rebecca ArmacostRebecca Armacost, MA - Organization Development, is the Director of Conflict Dynamics and Mediation at Eckerd College. In this position, she leads the Mediation Training Institute which certifies trainers, coaches and consultants to lead and utilize various Conflict and Mediation programs and products. Rebecca also serves as a faculty member and executive coach for Eckerd College’s Leadership Development Institute. Rebecca has had a distinguished career as a Human Resources and Organizational Development executive and leader for more than 25 years.

Certification 2T (at Eckerd College): Entrepreneurial Mindset Profile™

Entrepreneurial Mindset Profile™ (EMP) Certification

The EMP is a cutting-edge assessment tool based on extensive research into the traits, motivations and skills of entrepreneurs. Available in individual and group formats, the EMP can help leaders, individual contributors and intact teams assess the degree to which they are utilizing an "entrepreneurial mindset." Following this workshop and one follow-up phone call, attendees will be fully certified to use the EMP.

Transportation will be provided to Eckerd College, a short drive from the hotel.

Workshop facilitator:

Jennifer HallJennifer Hall, Ph.D. is an Executive Coach, Senior Faculty and Entrepreneurial Mindset Author at the Eckerd College Leadership Development Institute. A licensed clinical psychologist, Jennifer came to Eckerd in 1994 and served for five years as a professor of psychology before discovering a passion for leadership development. Since then, she has been working with individual leaders and leadership teams across a wide variety of industries, helping them to leverage their strengths, enhance their working relationships, and realize their potential. Recently, Jennifer has developed an interest in researching and assessing entrepreneurial mindset, with the ultimate goal of helping individuals and teams recognize the ways in which they can activate their latent capacity for entrepreneurial thinking and action in order to drive business growth and innovation. Jennifer received her B.S. from Trinity College and her Ph.D. from the University of Connecticut.

Friday, November 18  8:30AM – 11:30AM

Precon 1: Director's Roundtable: Crafting Center's Sales Model

David Lawrence and Daniel Rundhaug will continue where they left off in July at the University of Notre Dame. As a second-stage installment to the two-day workshop that was held on July 12 and 13, 2016, this pre-conference session will create in-depth learning for center directors to discuss what is/is not working and discover additional best practices to enhance the value your center brings to the University. This three hour extension will focus on the projects that were assigned in July and the successes that have been generated during that time. For non-attendees of the July event you will gain a summary of the workshop along with examples of implementation at different centers.

After attending this session you will:

  • Grow confidence on how to lead centers with a focus on custom programming as a complementary solution to open enrollment.
  • Receive feedback from pre-conference leaders, as well as peers, related to strategy implementation and empowering ideas to meet opportunities.
  • Understand a broader go-to-market strategy that positions your center for increased success financially and through expanded branding.
  • Learn from other centers’ successes and challenges and identify transferable principles as takeaways for your implementation.

Workshop facilitators:

David LawrenceDavid Lawrence is Vice President of the Institute for Professional Excellence (IPEx) at Davenport University. IPEx specializes in individual and corporate training, development, and certification programs. He brings over 21 years of experience in assisting businesses to improve their organizational learning efforts to increase profitability. IPEx works with organizations in the areas of business, technology, and healthcare to understand their needs and provide solutions designed to facilitate organizational growth. His areas of expertise include: training and developing leaders, improving sales and profitability, and developing and implementing strategic plans. David served as director of sales with a leading high-tech company in the Mid-West. He successfully facilitated sales process improvements in collaboration with companies such as Microsoft, IBM and Hewlett-Packard.

Dan RundhaugDan Rundhaug Ph.D. is recognized as an exceptional leader in the areas of organizational leadership and development. He possesses skills in communication, research, analysis, strategic planning processes and development. Daniel excels in both leadership and management skillsets, being able to create and communicate visionary direction as well as implementing the necessary strategies to see the vision become a reality. Daniel’s quality work will be detail-oriented and people-centered. Daniel has had a wide breadth of experience in providing value to clients through content creation, facilitation and consultative services.

Precon 2: Online Marketing for Open Enrollment Programs

Discuss successful practices in lead generation, nurturing, and conversion for Open Enrollment programs. The session will cover different scenarios and system configurations. It will focus on strategies and tactics of online marketing and database analysis to increase message relevance and maximize lead conversion rate.

This workshop will be very interactive with several case studies discussed. It will give participants a comprehensive view of important steps in client acquisition. Facilitators will share their real-life experiences in different settings as well as encourage contributions among participants. They will draw from comprehensive analysis of industry practices, content creation and strategies for its distribution. Participants will walk away with actionable ideas to implement in their own marketing activities.

Workshop facilitators:

Deb MerryDeb Merry, Director of Executive Education, Faculty of Management at Dalhousie University. Deb is responsible for the leadership, design, and implementation of an Executive Education strategy that is intended to position Dalhousie University as the preferred strategic partner for organizations in the development of their high potential executive teams. Before joining Dalhousie University Deb co-founded GreenGym and launched it like a true startup out of the basement in 2007. It grew to a 30 employee company, operating in a 12,000 sq.ft. facility over a period of five years. Deb held the role of General Manager of the business which included the oversight of production, administration, accounting, finance and the direct management of the marketing and sales team.  

Arne Johnson Marketing Workshop CMEDArne Johnson, Marketing Manager at the College of Continuing Education, University of Minnesota. Arne has 10 years' experience in agency account management in a variety of industries and roles, and over 10 years' experience managing marketing in professional education. He develops and implements integrated marketing plans that promote the growth of U of M College of Continuing Education programs including professional education open enrollment short courses and certificates, contract training, professional conferences, personal enrichment programs and the Continuing Education and Conference Center.

Mykola Sarazhynskyy Marketing Workshop CMEDMykola Sarazhynskyy, Vice-President, Marketing Solutions, ProEd. Prior to his current role Mykola served 6.5 years as a Marketing Director at the University of St. Thomas. He lead a team of marketing and customer service professionals delivering brand-consistent online and in-person pre- and post-program experience. Regarded for an ability to implement complex changes that have a transformative impact on marketing effectiveness and are critical to bottom-line growth, Mykola oversees integrated campaign management including email and direct marketing, paid search marketing, search engine optimization and web analytics, lead generation and nurturing. He has teaching and speaking experience in graduate and non-degree programs on various topics of Internet Marketing and Online Lead Generation.

Precon 3: Advanced Finance for Center Directors

During this interactive session we will explore how to build and manage your budget as well as how to build more accurate forecasting models to better analyze financial data, predict revenues, and predict costs. You will learn to calculate your income by using Key Performance Indicators (KPIs). We will also review how your product and pricing model can increase your revenue and profits. Finally, we focus on how to manage up to your boss and the politics of your financial numbers and determine what you want your boss to do as a result, such as add additional resources to your unit.

During this session you will:

  • Review product mix and pricing
  • Develop your own Key Performance Indicators (KPIs)
  • Explore the connection of how financial data relates to your business goals
  • Learn to develop and manage your budget
  • The value of how to explain your business beyond the numbers and sell up to your boss
  • How to manage up and the politics of the numbers
  • Determine what you want your boss to do as a result
  • Develop basic financial numbers to support your story

 

Mark Gould Mark Gould is Associate Vice President, Graduate and Professional Education, & Chief of Staff, Office of the Provost at Merrimack College. He serves as a key member of the enrollment leadership team and provides intellectual leadership to the senior level executive team in the delivery and operational support of the graduate and professional development programs at the College. Mark also serves as Chief of Staff for the Provost. In this role as Chief of Staff, Mark provides administrative support to Provost and assists in coordinating a variety of matters within the Office of the Provost, between the Provost’s Office and other units on campus, and with the Office of the President.

Precon 4: Collaboration Lego: Teaching Team Collaboration with Snap ‘n Go Best Practices

Collaboration is an essential phenomenon in organizational life yet many organizations struggle to make collaboration work. Team collaboration often requires explicit structure and management. Projects at IBM, Boeing, BP, and ING Group show that productivity improvements of over 50% can be achieved by applying carefully designed collaboration processes. This is made possible through a collection of facilitation best practices that can be clicked together like Collaboration Lego. Moreover, experiences from many domains (financial, logistics, government, military etc.) show that these collaboration techniques can be easily transferred to organizational practitioners.

This workshop will follow an interactive format where attendees will learn about fundamental principles of productive collaboration and then get a hands-on exposure to a set of powerful collaboration techniques. Experiences with teaching these techniques to organizations like Union Pacific, Howard Hughes Medical Institute, ING Group and others will be shared. The format of the workshop will serve as an example of how practical collaboration techniques can be taught to executive audiences in a short amount of time.

During this workshop you will gain:

  • Understanding of fundamental principles of collaboration
  • Insight into how facilitation best practices can be executed and transferred to executives for various team processes such as brainstorming, convergence, organizing, evaluation, and building consensus.

Workshop facilitator:

Gert-Jan de VreedeGert-Jan de Vreede Ph.D.  GJ de Vreede is a professor in the Information Systems Decision Sciences Department at the University of South Florida. He also is a university lecturer in management, communication & IT at the Management Center Innsbruck, Austria. He has taught undergraduate, graduate, doctoral, and executive courses in areas such as agile software development, systems analysis & design, teamwork/facilitation, and research methods. His research focuses on crowdsourcing, collaborative risk & security management, Collaboration Engineering, and the facilitation of teamwork.

Precon 5: Becoming an Emotionally Intelligent Leader

This is an opportunity for Executive Education and Continuing Education Directors, Managers and Coordinators to receive self feedback on their emotional intelligence and their leadership, and make plans for strengthening their personal and organizational leadership. We will use the EQi online self assessment tool, which will be completed in advance of the session. Each participant will receive his or her confidential EQi Leadership Report at the pre-conference session. 

During the workshop you will:

  • Learn what it takes to become an emotionally intelligent leader
  • Identify your emotional intelligence strengths and areas for development
  • Develop a plan and specific next steps to improve your effectiveness as leaders.
  • Gain first-­‐hand experience with the administration, resources and debrief of an excellent tool for developing Leaders.

Participants must register at least 3 weeks prior to the Conference, so that the EQi link can be sent ahead of time and this prework can be completed. This workshop is limited to the first 6 participants and requires registration by October 29th, 2016 to allow time for completing the online EQi Self Assessment. (Note: cost for the instrument, printing of report and a learner manual is included in the Precon registration fee)

Lillas Hatala Workshop facilitator Lillas Hatala brings over 30 years of experience designing, developing, and facilitating leadership development programs in the corporate, government, post secondary, and not for profit sectors in North America, South Africa, Australia and Qatar. Lillas has a Masters Degree in Continuing Education from the University of Saskatchewan, as well as numerous assessment and coaching certifications.  Her commitment to strengthening her own leadership capacity and that of others has been demonstrated through roles such as Faculty Director (and founder) of Business and Leadership Programs at the University of Saskatchewan. She is a former CMED Board member. She was a founding member of Leadership Saskatoon and the recipient of the YWCA Woman of Distinction Award for Leadership and Lifelong Learning. She is the coauthor of Integrative Leadership (2005), The Integrative Leadership Study Guide (2008), The Business Case for Leadership Development (2008), and numerous published articles.  Lillas is the co-creator of the Women in Leadership for Life (WILL) initiative.

Through her own organization, Integrative Leadership International Ltd, Lillas is committed to helping leaders flourish, and she challenges leaders to expand their awareness and bring greater levels of consciousness and significant for their lives, their teams and their organizations.

Certification 1F (at Eckerd College): Conflict Dynamics Profile

Conflict Dynamics Profile (CDP) Certification

The CDP focuses specifically on workplace conflict and addresses constructive and destructive behaviors that help resolve or escalate conflict. There are two versions of the CDP: the CDP-360 and the CDP-I. The CDP-360 provides feedback from an individual and his or her bosses, peers and direct reports. The CDP-I provides a self-report version of the instrument. Both versions of the CDP are accompanied by development guides that provide users with advice to strengthen their responses to conflict. Following this workshop and upon completing pre-work in advance of the workshop, attendees will be fully certified to use the CDP.

As a result of the session you will:

  • Gain a comprehensive understanding of the history, research and key principles of the CDP
  • Learn to interpret assessment feedback reports
  • Receive password-protected access to the Assessment Practitioner Websites, from which they can purchase, administer and manage CDP administrations in their own programs
  • Receive comprehensive Facilitator Guides which include information about the development, psychometrics, and application of the CDP with various populations
  • Discover how to leverage both assessment tools in the creation and enhancement of revenue-generating programs

Transportation will be provided to Eckerd College, a short drive from the hotel.

Workshop facilitator:

Rebecca ArmacostRebecca Armacost, MA - Organization Development, is the Director of Conflict Dynamics and Mediation at Eckerd College. In this position, she leads the Mediation Training Institute which certifies trainers, coaches and consultants to lead and utilize various Conflict and Mediation programs and products. Rebecca also serves as a faculty member and executive coach for Eckerd College’s Leadership Development Institute. Rebecca has had a distinguished career as a Human Resources and Organizational Development executive and leader for more than 25 years.

Certification 2F (at Eckerd College): Entrepreneurial Mindset Profile™

Entrepreneurial Mindset Profile™ (EMP) Certification

The EMP is a cutting-edge assessment tool based on extensive research into the traits, motivations and skills of entrepreneurs. Available in individual and group formats, the EMP can help leaders, individual contributors and intact teams assess the degree to which they are utilizing an "entrepreneurial mindset." Following this workshop and one follow-up phone call, attendees will be fully certified to use the EMP.

Transportation will be provided to Eckerd College, a short drive from the hotel.

Workshop facilitator:

Jennifer HallJennifer Hall, Ph.D. is an Executive Coach, Senior Faculty and Entrepreneurial Mindset Author at the Eckerd College Leadership Development Institute. A licensed clinical psychologist, Jennifer came to Eckerd in 1994 and served for five years as a professor of psychology before discovering a passion for leadership development. Since then, she has been working with individual leaders and leadership teams across a wide variety of industries, helping them to leverage their strengths, enhance their working relationships, and realize their potential. Recently, Jennifer has developed an interest in researching and assessing entrepreneurial mindset, with the ultimate goal of helping individuals and teams recognize the ways in which they can activate their latent capacity for entrepreneurial thinking and action in order to drive business growth and innovation. Jennifer received her B.S. from Trinity College and her Ph.D. from the University of Connecticut.

Register

“I came to CMED to learn more about the industry and successful marketing tactics, and I got both.”
- Sue Callaghan, University of Notre Dame

 

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Thought Leader Exchange

Friday, November 18, 2016

This is a special plenary session on Thursday from 5:45 to 6:45 pm, featuring the most experienced senior professionals in the industry in each of the topic areas listed below. Each leader will host a table and lead an open and in-depth discussion of their topic for 60 minutes. You can move from table to table if you wish, or stay put for the full time.

Don’t miss this incredible learning opportunity on these important topics. Topics and presenters are subject to change.

CMED Meeting at Eckerd College

Digital Badges - Lori Nate

Lori Nate

Lori Nate, Manager of Public Programs and Marketing, Center for Professional Development, Boise State University
During this session we will discuss and answer questions on the process, validation, and benefits of digital badging.

Moving Successful Custom Program to Open Enrollment - Chuck Black

Chuck Black

Chuck Black, Assistant Director of Custom Corporate Solutions,  Executive Education Weatherhead School of Management

We will discuss an opportunity and systemic process of taking successful Custom programs and transition them to Open Enrollment format and delivery.

Business Simulations - David Steenstra

Dr. David Steenstra, Professor at Ferris State University. David will share with you the value of simulations embedded into management programs, Leadership programs, and Business Acumen programs. His work spans over 20 years in Executive Education and teaching within MBA degree programs.

Managing a Center's Finances - Mark Gould

Mark Gould, Assoc. VP of Professional, Graduate, and Int'l Enrollment Mgmt. & Chief of Staff to the Provost at Merrimack College

During this round-table discussion you will learn appropriate allocations of costs and strategic financial data you should have at your fingertips. I also will share several spreadsheets that you will be able use back at your center. You will leave this round-table discussion with the knowledge and know-how for creating a financial plan and budget for your center.

Lead Generation and Nurturing - Mykola Sarazhynskyy

Mykola Sarazhynskyy, Vice President, Marketing Solutions, ProEd

Mykola will discuss how to best establish a footprint in your online environment for managing leads and conversions to increase registrations. His work at the University of St. Thomas was instrumental in Executive Education in creating 20% enrollment growth in the last six years and also increasing the number of quality leads in the MBA programs that are offered at UST.

Women’s Leadership Programs - Lillas Hatala

Lillas Hatala, Leadership Development Facilitator and Coach

This session will focus on sharing the current research, tapping our collective experience and our observations around women’s leadership development initiatives. Recent statistics on women leaders and recent scholarly books and articles are sparking much interest, intrigue and new conversations around what leading edge women’s leadership development programs and initiatives look like in 2016. Given all of this, what are the considerations in exploring the case for women only leadership development programs in the larger context of leadership development for mixed genders, and what do these new programs look like? Learn about one new Leading Edge Initiative – a 6 month program in its third year, at Butler University “Advancing Women in Leadership.”

Register

27 Concurrent and Plenary Sessions

In addition to the Keynotes and Precons, you can select from these in-depth sessions for all levels of experience and responsibilities:

  • 2016 Benchmarking Survey Report
  • Future of Collaboration: Embracing Advances in Technology & New Perspectives on Work
  • Developing Marketing Strategies for Open Enrollment and Custom Programs
  • Exploring Key Issues and Center Strategies for the New Reality
  • Digital Badging: Adding Value for Your Clients and Increasing Credibility for Your Programs
  • Partnerships - The Do's and Don'ts
  • Negotiating Strategies for Success
  • Managing LinkedIn Showcase Page to Maximize Customer Engagement and Grow Programs
  • Workplace Efficiencies: Checklists, Emails and Prioritization
  • Strategic Staffing Planning
  • Evolving Partnerships with Internal and External Entities to Expand Programs
  • Enhancing Impact Through Assessment: Generate Revenue with Cutting-Edge Tools
  • What Social Media Content 
Works in Business Education
  • Leading Your Center: Talking About the Things Nobody Wants to Talk About
  • Leading Leadership Development in Universities
  • Intellectual Property Strategy
  • Digital Learning 2.0: How to Guarantee Success Where MOOCS Have Failed
  • Let’s Make a Deal!
  • Re-Energize your Organization. Revitalize Accountability for Positive Results
  • Ensuring Customer Satisfaction from Marketing to Repeat Business
  • Corporate and Custom Training: Building a Solid Program of Success
  • Designing and Marketing Business Acumen Programs (Mini MBA's, Business Management Certificates, etc)
  • Growing Your Business: The Benefits of Having a Dedicated Sales Professional on Staff
  • Consultative Custom Program Development
  • Revitalizing your Programming: A New Perspective on Community Engagement
  • 90 Ideas in 90 Minutes
  • The Next 90 Days
Register

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